The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive operating at an OTT or SVOD platform, leveraging demand data can help you make more informed content decisions. Parrot Analytics content valuation system uses demand data to determine how much a series is worth, including its contribution to engagement across the rest of a catalog. "Mr. & Mrs. Smith" is a great example of how demand data can help one make content decisions.
By examining the demand data of "Mr. & Mrs. Smith" in Brazil from March 2024, you can see that it has been performing well and generating good demand. With 7.6 times the audience demand of the average show in Brazil over the last 30 days, it has surpassed 98.7% of all comedy titles in the country. This level of information would be useful to content distributors seeking opportunities for cashing in on popular genres and identifying content that performs well in specific regions.
Additionally, the show's upward-trending performance is another indicator of its growing popularity. Its audience demand in Brazil increased by 42.8% in March 2024, demonstrating the value of demand data in evaluating the Return on Investment (ROI) for productions. "Mr. & Mrs. Smith" also moved up 136 spots in its rank over the same span, indicating a strong performance.
Looking beyond Brazil, data show that "Mr. & Mrs. Smith" rank number one in the United States, showing its potential in the market. Comparing the performance of "Mr. & Mrs. Smith" over a year to the previous 30 days indicates the show's increased popularity. In the last 30 days, the show has peaked at 10.2 times the title average, and its average demand levels have increased to 7.6 times.
When targeting different markets, data on the show's travelability and estimated engagement potential can help content distributors and production companies determine potential sales and licensing opportunities in foreign markets. For instance, "Mr. & Mrs. Smith" has a global demand of around 52% in Brazil. Its franchisability or spin-off potential is low, but its momentum and longevity are high. This data can help content distributors and production companies decide what types of programming to invest in based on target market interests and the potential for long-term demand.
In summary, demand data plays a crucial role in helping you make more informed content decisions as an entertainment executive. By analyzing demand metrics, you can better understand your show's target market, predict audience growth, and identify potential sales opportunities. These insights can inform decisions concerning acquisition, financing, distribution, and programming, as well as help to optimize content valuation systems. "Mr. & Mrs. Smith" has shown how demand data can help content creators and distributors capitalize on these opportunities and strengthen their programming portfolios.
Mr. & Mrs. Smith's travelability to Brazil in the last 30 days is 80%, which means that the audience demand for Mr. & Mrs. Smith is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Mr. & Mrs. Smith travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Mr. & Mrs. Smith is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. & Mrs. Smith, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Mr. & Mrs. Smith in Brazil. We provide our partners with meaningful television capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.