The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives from various platforms, production companies, networks, studios, talent agencies, and content distributors are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. One powerful method for doing so is to examine audience demand data.
For example, let’s consider "Mr. & Mrs. Smith" - a TV series that aired in March 2024 in Canada. Parrot Analytics’ demand data provides various insights into the show's popularity, performance, and potential value:
1. Content Valuation: Demand data, such as that provided by Parrot Analytics, can facilitate content valuation. In the case of "Mr. & Mrs. Smith," we can see that its demand in Canada is outstanding, with 8.3 times the audience demand of the average Canadian show in the last 30 days. This information can help entertainment executives and production companies better determine the show's worth to a platform.
2. Programming Decisions: Audience demand data can help OTT and SVOD platform executives make more informed programming decisions. For example, Parrot Analytics data shows "Mr. & Mrs. Smith" ranked 380 in Canada, moving up by 220 spots in March. The show's high percentile ranking in the drama genre (98.3%) indicates it has higher demand than almost all other drama titles in Canada. Platforms may use this data to consider licensing the show for their platform or making it more prominent in their programming guide.
3. Acquisition Decisions: Demand data can inform acquisition decisions for entertainment talent agencies and content distributors. For instance, Parrot Analytics data reveals that audience demand for "Mr. & Mrs. Smith" increased in Canada by 28.7% in March. This information can be used to consider acquiring the show or distributing it to different platforms or regions.
4. Travelability: In addition to the above, Parrot Analytics' demand data shows that "Mr. & Mrs. Smith" has good performance across six dimensions including travelability. Understanding global demand for a show helps decision-makers identify the markets where a show has the highest potential and maximize expansion. For "Mr. & Mrs. Smith," the show's travelability is good due to international demand being relatively strong.
5. Audience insight: Another insight that demand data provides is related to audience taste clusters and cross-appeal. In the case of "Mr. & Mrs. Smith," we can see that fans of the show also have high levels of engagement with other shows including "Loki," "True Detective," and "Rick and Morty." Such insights allow content creators and executives to identify shows that may resonate with their target audience and make informed acquisition and production decisions.
In summary, from content valuation, programming, acquisition to audience and global insight, Parrot Analytics' demand data provides comprehensive insights that can be leveraged to help executives make informed content decisions.
Mr. & Mrs. Smith's travelability to Canada in the last 30 days is 65%, which means that the audience demand for Mr. & Mrs. Smith is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Mr. & Mrs. Smith travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Mr. & Mrs. Smith is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. & Mrs. Smith, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Mr. & Mrs. Smith in Canada. We provide our partners with essential subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.