The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working for various platforms and companies, demand data can be utilized to make better decisions, whether it be about content acquisition, distribution, programming, or content valuation. For instance, let's take a closer look at the demand data for "Ms. Marvel" for March 2024 in Brazil.
Starting from the top, the level of demand for "Ms. Marvel" is good, with 3.5 times the audience demand of the average show in Brazil over the last 30 days. Demand data helps content executives when valuing IP globally, determining how much to spend on content, and calculating the ROI a specific title will bring for any given platform. Using demand data, content executives can also assess the value of exclusivity, which titles should be acquired or produced, and quantify the platform-specific marginal revenue contribution. Content valuation is based on region-specific audience demand data, which can be applied to an individual series or an entire library.
Moreover, "Ms. Marvel" has been increasing in demand, achieving a peak rank of #611 in Brazil, moving up 170 spots during March, and ranking at the 96.8th percentile in the comedy genre. By using demand data, content executives can map local whitespaces, answer questions like how popular is my show relative to the market average, and how popular is my show in this market or any other market in the world?
As for audience preferences, fans of "Ms. Marvel" also like shows such as "Moon Knight", "The Boys", "Loki", and "Hawkeye". By employing affinity analysis, content executives can determine the best talent to partner with to expand the audience, which TV shows will help acquire or retain subscribers, and what can be learned about the current audience.
Demand data also contributes to decisions about optimal release strategy and pricing. By analyzing audience demand data, executives can determine which titles will maximize global appeal, how should funds be allocated to maximize future content investments, and which titles can rely on their sustained demand and therefore require less marketing spend.
Furthermore, the demand for "Ms. Marvel" in Brazil increased by 40.4% during March and spiked in popularity in late March 2024. Executives can use demand data to uncover under-monetized titles, find new opportunity markets for content distribution, and show demand for a series is growing.
Finally, by comparing the performance of "Ms. Marvel" on a 1-year rolling basis versus the last 30 days, executives can gain insights into a show's momentum and longevity. "Ms. Marvel" has an outstanding worldwide audience demand across all platforms and good travelability, longevity, momentum, franchisability, and reach.
To summarize, demand data empowers entertainment executives to make informed content decisions that save both money and time. It helps executives to determine how much various productions are worth, where to distribute content, which shows to pursue, when to release and at what price point, and how to reach new audiences. By using demand data that is specific to a particular region, executives can fine-tune content strategies to ensure maximum success. "Ms. Marvel" is one example of how demand data can enable smarter decisions that lead to successful productions and increased revenues.
Ms. Marvel's travelability to Brazil in the last 30 days is 63%, which means that the audience demand for Ms. Marvel is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Ms. Marvel travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ms. Marvel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ms. Marvel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ms. Marvel, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Ms. Marvel in Brazil. We provide our partners with extensive TV series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.