The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data is a powerful tool that reveals insights into a title's value, performance, and potential. By analyzing demand for a show like "Ms. Marvel," executives can make more informed decisions about content valuation, programming, acquisition, and distribution.
Firstly, content valuation is crucial for executives to determine how much to spend on a show like "Ms. Marvel." Using demand data, they can calculate its ROI and estimate its ability to drive subscriptions and mitigate churn. They can assess its value as an acquisition-driving or churn-reducing title, and estimate cannibalization of audiences if the title is available on multiple services. Demand data can also be used to assess the value of exclusivity and how a title drives engagement across the rest of the catalog.
Secondly, demand data informs scalable concept testing, which enables executives to evaluate which elements of existing content audiences like the most and how an upcoming production can be optimized for success. They can also use demand data to identify which type(s) of content exhibit opportunities for acquisition or production.
Thirdly, demand data is valuable for subscriber retention and acquisition. By analyzing audience demand data, executives can determine which titles to buy if they want to keep their current audience happy or grow their audience. This information can also inform optimal release strategy and pricing, enabling executives to reach the right audience with the right content at the right time.
Fourthly, by comparing the performance of a show on a rolling year basis versus the last 30 days, executives can uncover trends and patterns in audience demand. For instance, "Ms. Marvel" experienced a 12.7% increase in peak demand over the last 30 days, indicating increased popularity.
Finally, demand data enables competitive benchmarking, which can help executives compare a title's performance against other titles available on the market. By analyzing trends in audience demand across different markets worldwide, executives can determine the franchise potential and reach of a title, as well as its travelability and longevity.
In conclusion, using demand data to analyze audience demand for a show like "Ms. Marvel," entertainment executives can make more informed decisions about content valuation, programming, acquisition, and distribution. Understanding audience demand trends is critical to success, especially when it comes to creating successful, long-lasting franchises that resonate with global audiences.
Ms. Marvel's travelability to Italy in the last 30 days is 97%, which means that the audience demand for Ms. Marvel is 97% of the demand in its country of origin, United States. Click through to another market to discover how well Ms. Marvel travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ms. Marvel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ms. Marvel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ms. Marvel, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Ms. Marvel in Italy. We provide our partners with smart content capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.