The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make more informed content decisions, the demand data on "Love Death + Robots" can provide you with valuable insights.
Firstly, it's important to note that "Love Death + Robots" has consistently high demand in Italy, with 4.5 times the audience demand of the average show in the country over the last 30 days. This gives you a clear indication of the level of popularity and engagement with the show in the country. This can be used to inform content valuation, as it provides insight into how much the show is worth in Italy specifically.
Examining the show's rank in Italy, it's interesting to note that it moved up in rank by 195 spots during March 2024. This indicates a potential spike in demand for the show during this period, which could help inform programming or marketing decisions.
To further understand the show's popularity and genre appeal, we can look at the fact that "Love Death + Robots" ranks at the 98.6th percentile in the comedy genre in Italy for March. This means the show outperformed 98.6% of all comedy titles in Italy, showing a strong interest from viewers in this genre for this specific show.
Additionally, the Parrot Pulse report for "Love Death + Robots" provides additional insights for executives, such as the show's outstanding travelability score, meaning it has strong international demand relative to its home market. The outstanding longevity score represents a strong indication that the show has maintained high levels of audience demand over time.
Looking at how the show is performing on a 1 year rolling basis vs the last 30 days, it's clear to see that the show has grown in popularity, peaking at 6.0 times the title average in the last 30 days. This provides valuable insights into how the show is trending, and can be used to inform acquisition or distribution decisions.
Finally, examining the top 10 global markets where "Love Death + Robots" is most in-demand over the last 30 days, it's clear that the show is outperforming the demand of the average TV show in each of these markets. Russia is the show's number one market globally, achieving outstanding audience demand of 13.9x in the market. These insights into global market demand can inform potential distribution and programming strategies to capitalize on the show's growing popularity.
Overall, the demand data on "Love Death + Robots" can provide valuable insights for entertainment executives across various fields. Whether you're making content decisions, acquisition decisions, or programming decisions, understanding the audience demand for a show like "Love Death + Robots" can help mitigate risk and ensure success.
Love Death + Robots's travelability to Italy in the last 30 days is 43%, which means that the audience demand for Love Death + Robots is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Love Death + Robots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Death + Robots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Death + Robots, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Love Death + Robots in Italy. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.