The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to make informed decisions about content acquisition, development, distribution, and programming. The case of "Love Death + Robots" provides valuable insights into how demand data can help improve decision-making.
Content Valuation: Parrot Analytics' content valuation system allows executives to determine the dollar value contribution of any title to any platform in any region, based on global content demand and supply. Using demand data, executives can calculate the ROI a specific title will bring and assess a TV series' ability to drive subscriptions and mitigate churn. By analyzing the demand data of "Love Death + Robots" in the United Kingdom, executives can determine the show's value contribution to Netflix and assess its potential for future seasons.
Global Audience Demand: "Love Death + Robots" is an anthology series with a wide range of genres for different audiences. Analyzing its demand data will provide insights into the show's overall global performance. The demand data of "Love Death + Robots" in Russia, its number one market globally, is outstanding, with an audience demand of 13.9x. Understanding which markets have the highest demand for the show can help executives tailor their distribution and marketing strategies and identify new opportunities for global expansion.
Content Optimization: Understanding which elements of existing content fans like the most using scalable concept testing can help optimize upcoming productions for success. Knowing that fans of "Love Death + Robots" also like "Foundation," "Loki," "Better Call Saul," "House Of The Dragon," "The Mandalorian," "The Witcher," "The Lord Of The Rings: The Rings Of Power," "The Boys," and "Black Mirror" can help executives identify what elements of those shows are resonating with audiences and how to incorporate them into their own content to improve its demand.
Release Strategy and Pricing: "Love Death + Robots" has shown increasing demand in the UK in March 2024. Analyzing how and when the demand spikes happened and the show's trend for increased demand can inform the decision on the show's optimal release strategy or pricing. It provides valuable insights into what is driving the demand and the best way to reach and engage the audience.
Competitive Benchmarking: Lastly, analyzing the show's position compared to other titles available on the market can provide valuable insights into its performance. Through comparing "Love Death + Robots" with other similar titles globally, executives can identify factors contributing to the show's success and implement them in their own content to maximize the potential for success.
In conclusion, using demand data in decision-making processes can help entertainment executives make informed decisions about content acquisition, development, distribution, and programming. Through analyzing the example of "Love Death + Robots," executives can learn about audience demand, content optimization, release strategy and pricing, competitive benchmarking, and more. Parrot Analytics provides entertainment executives with the data and tools to help make more informed decisions on their content.
Love Death + Robots's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Love Death + Robots is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Love Death + Robots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Death + Robots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Death + Robots, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Love Death + Robots in the United Kingdom. We provide our partners with comprehensive television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.