The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand through Parrot Analytics' data-driven content evaluation is crucial for making decisions on acquisition, distribution, and programming choices. Let's use the example of "Murder, She Wrote" in Brazil for March 2024 to highlight some of the key questions demand data can answer.
Content valuation is a critical key decision-making tool that helps entertainment executives choose which TV shows or movies to produce, distribute, or acquire. Demand data can reveal the value of a particular content library or title to a platform, as well as calculate the ROI, driving engagement across the rest of the catalog, and assess the value of exclusivity. For instance, Parrot Analytics' demand data shows that "Murder, She Wrote" has 2.6 times above-average demand, and the show's demand has been increasing in Brazil by 123.9% in March 2024. This data enables entertainment executives to make informed content valuation decisions for any platform, in any region.
Another facet of demand data is understanding the audience's taste and preference for the content. For “Murder, She Wrote,” Parrot Analytics' data reveals that this show has the 95.4th percentile in the crime genre, meaning that it has higher demand than 95.4% of all crime titles in Brazil. Additionally, by examining the top 10 global markets where "Murder, She Wrote" is most in-demand over the past 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. The show has particularly high demand in the United States, achieving outstanding audience demand of six times. The data also shows which TV shows are most liked by the fans of "Murder, She Wrote." The information helps entertainment executives to understand what shows may complement or compete with their content portfolio.
Parrot Analytics' demand data powers decisions concerning supply and demand by answering questions like what type(s) of content exhibit opportunities to produce or acquire? In this case, the high demand for "Murder, She Wrote" in Brazil could suggest the demand for this genre, prompting the acquisition of similar shows.
Demand data can inform strategic planning about release strategies and pricing that ensure the content is targeting the right audience on the platform and is seen by users globally. For example, the Parrot Pulse rating shows that the worldwide audience demand for "Murder, She Wrote" across all platforms is good, but its travelability is okay. Brazil's demand of 29% of the country of origin's demand, United States, reveals particular success for this market. Hence, entertainment executives have concrete data to set effective pricing and release strategies for content in different regions.
In conclusion, Parrot Analytics demand data informs entertainment executives on content valuation, taste cluster analysis, supply and demand decision making, subscriber retention and acquisition, among others. For instance, based on the above data on "Murder, She Wrote," entertainment executives can discern that the show's audience demand has been increasing in Brazil, which prompts acquisitions or production of similar shows in this genre. Understanding such demand data helps entertainment executives make informed decisions that maximize ROI’s and retain customers while building their platforms' content portfolios globally.
Murder, She Wrote's travelability to Brazil in the last 30 days is 59%, which means that the audience demand for Murder, She Wrote is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Murder, She Wrote travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Murder, She Wrote is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murder, She Wrote, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Murder, She Wrote in Brazil. We provide our partners with comprehensive television industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.