The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make informed decisions about what content to produce, acquire, or distribute. This is where demand data comes in, as it provides evidence-based insights into the market demand for your content. Parrot Analytics content valuation system is based on demand data, and can reveal the dollar value contribution of any title, to any platform, in any region.
Using the example of "SAS: Rogue Heroes", let us examine how demand data can inform your decision-making process. In Brazil, the show currently has 2.6 times the audience demand of the average show, with demand having increased by 73.9% during March. This indicates that this show is in high demand and is an attractive acquisition target. Moreover, the show achieved a peak rank of #770 in Brazil, which shows that it has strong engagement with audiences.
Furthermore, by examining the top 10 global markets where "SAS: Rogue Heroes" is most in-demand over the last 30 days, we can ascertain where else the show is popular. The show outperforms the demand of the average TV show in each of these markets, with Australia being its most successful market globally. Knowing which markets are most in demand for your content can help guide your decisions about distribution and marketing.
Demand data can also inform decisions on programming and content acquisition. The metadata for "SAS: Rogue Heroes" shows that it only has one season of 6 episodes, which may sound like a negative. However, the show has good audience demand, which suggests that audiences are invested in the content and would like to see more. Knowing that this show is likely to be attractive to audiences can inform your decision to produce more seasons or acquire the rights to the show.
Demand data can also be used to assess the potential success of a show or franchise spin-offs. In the case of "SAS: Rogue Heroes", the show has okay franchisability, which means that there may be potential to develop spin-offs or projects related to this IP. By leveraging demand data, you can make an informed decision on whether to pursue these projects.
Ultimately, demand data can be a valuable tool for content valuation, helping you to determine the worth of a specific title or library. By using demand data to inform your decisions about programming, content acquisition, and distribution, you can make more informed decisions that will resonate with your audience and ultimately drive subscriber engagement.
SAS: Rogue Heroes's travelability to Brazil in the last 30 days is 96%, which means that the audience demand for SAS: Rogue Heroes is 96% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well SAS: Rogue Heroes travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as SAS: Rogue Heroes.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as SAS: Rogue Heroes from partners like BBC One.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for SAS: Rogue Heroes? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as SAS: Rogue Heroes. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. SAS: Rogue Heroes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as SAS: Rogue Heroes, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s SAS: Rogue Heroes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SAS: Rogue Heroes, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for SAS: Rogue Heroes in Brazil. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.