The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many questions to ask when considering whether to invest in a show or distribute it on your platform. One critical question is, how popular is it? Parrot Analytics' demand data can help answer that question and give insight into audience preferences across different regions, genres, and platforms.
"The Mandalorian," a Star Wars universe saga, provides an excellent example of how demand data can inform strategic decision-making. In March 2024, the show had exceptional audience demand in Brazil, with 15.4 times the demand of the average show in the country over the last 30 days. This show's global performance across six dimensions, measured by the Parrot Pulse, is also exceptional, ranking highly in travelability, longevity, momentum, franchisability, and reach.
Besides the overall demand, other details draw our attention to inform strategic decision-making. For example, it is essential to note the changes in demand over time so that you can adjust your long-term investment accordingly. In the case of "The Mandalorian," although its peak over the last 30 days is lower than the peak over a 1-year rolling basis, it still has a strong demand, ranking exceptionally in different regions where it is broadcasted.
Another important piece of information is to know which shows are similar in genre and tone to "The Mandalorian" and how they are performing. Fan preferences are a crucial consideration when considering financing or distributing a show. For example, "Rick And Morty," "The Last Of Us," and "Foundation" are among the top 10 other shows that fans of "The Mandalorian" are also checking out in March 2024.
You can also determine if a show is worth investing in by estimating its value. Using demand data, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. For instance, demand data analysis can help answer questions like how much a content library is worth to a streaming platform over time, how much an individual series is worth, or how much it could drive subscriptions or retention in your platform.
Finally, evaluating the show's performance in different markets can be a crucial factor in making content and acquisition decisions. Comparing the show's popularity on a 1-year rolling basis against the last 30 days revealed some interesting insights regarding its global reach. In each of its top 10 global markets, including Russia, Spain, Germany, France, Canada, Australia, and Brazil, "The Mandalorian" outperformed the average TV show in terms of audience demand significantly.
In summary, demand data can be instrumental in strategic decision-making for entertainment executives looking to make informed choices about financing, distributing, or producing content. By using Parrot Analytics' content valuation system, identifying trends, evaluating audience preferences, and discovering the show's performance in different markets, executives can make better-informed decisions that can yield greater audience engagement and higher revenue.
The Mandalorian's travelability to Brazil in the last 30 days is 48%, which means that the audience demand for The Mandalorian is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for The Mandalorian in Brazil. We provide our partners with far-reaching television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.