The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using Parrot Analytics’ demand data, entertainment executives can make more informed decisions regarding content valuation, acquisition, distribution, and programming. A prime example is the analysis of “The Mandalorian” for the month of March 2024 in Australia, which can provide insights on how demand data can be utilized to make better-informed decisions.
Content Valuation
Demand data can be used to determine the worth of a TV series, content library, or individual title on any platform in any region. The Parrot Analytics content valuation system is powered by global content demand and supply and is an economic valuation system that reveals the dollar value contribution of any title. Therefore, using demand data to calculate the content value of a show such as “The Mandalorian” can help entertainment executives make decisions on its relevance to their platform, acquisition cost or licensing fee.
Acquisition Decisions
By analyzing the demand for “The Mandalorian” during March 2024, Parrot Analytics data have shown that demand is outstanding, indicating a massive number of Australian audiences watch the show. Executives of OTT or SVOD platforms may use this information in their acquisition decisions, determining if there is enough audience demand in their target market, the value versus the cost, and the likelihood of exclusive rights.
Distribution Decisions
Understanding the worldwide audience demand for “The Mandalorian” across all platforms affirms its travelability and can be informative for executives in charge of global distribution and content sales. Additionally, knowing the show’s top-performing geographic regions can be an indicator of its regional value and popularity.
Programming Decisions
“Mandalorian” success outside the United States reveals international demand relative to its home market, thus providing useful insights to the producers and creators on how to incorporate international storytelling elements.
Demand Data and Content
Parrot’s global content demand measurement system can also offer valuable insights into audience preferences, content ideation, talent, and genre preference. Producers can use this information to create content that appeals to their target audience.
In conclusion, by examining the demand data of a TV series like “The Mandalorian,” entertainment executives may gain valuable insights that can help them make more informed decisions. From content valuation and acquisition decisions to distribution and programming, demand data offers the necessary information to maximize the impact, relevance, and profitability of each title or library.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for The Mandalorian in Australia. We provide our partners with essential television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.