The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make informed content decisions, acquisition decisions or distribution decisions to maximize your ROI on investment. Demand data can greatly assist in making these strategic decisions. Taking the example of "The Strongest Sage With The Weakest Crest" for the month of March 2024 in Brazil, we can see how demand data is being used to analyze the show's performance and provide insights that can guide decision-making.
Firstly, demand data provides a means to measure the show's valuation. By using demand data, one can calculate the value contribution of any title to a platform in any region. From the analysis, we can see that this show has 3.5 times the audience demand of the average show in Brazil over the last 30 days, which is an indication of good demand for the show. This information can be used to determine how much the show is worth to a platform or TV network.
Moreover, demand data enables content executives to tailor their content for particular markets. For instance, the show's highest demand is in France, where it has an outstanding audience demand of 7.2x, while Brazil has good demand. This information can be used to make informed decisions in selecting the most appropriate markets to target the content, programming, and promotion of the show.
Demand data also provides a basis for benchmarking and comparing the performance of a show against other titles available on the market. By examining the top 10 global markets where "The Strongest Sage With The Weakest Crest" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. The insights that can be drawn from such analysis can inform decisions on acquisition and distribution.
Demand data can also be used to assess the popularity of a show in a particular genre. In this case, the show ranks at the 96.8th percentile in the comedy genre in Brazil. This information can be useful for an OTT platform, SVOD platform, or TV network to understand what works best in a particular market and make informed programming and acquisition decisions.
Finally, demand data can help executives acquire a better understanding of their current audience's preferences, as well as uncover new audiences or under-monetized content. For example, we can identify other shows that fans of "The Strongest Sage With The Weakest Crest" also like, and this information can guide decisions on marketing, merchandising, and cross-promotion.
In conclusion, by leveraging demand data, entertainment executives and content producers can make better-informed decisions on their content, acquisition, distribution, and programming strategies. These insights from demand data provide a basis for measuring valuation, benchmarking, and comparing title performance, understanding audience preferences, and identifying new opportunity markets for content distribution. With this information, content executives can optimize content investments, reduce churn, and drive growth in subscriber numbers, thereby maximizing ROI on investment.
The Strongest Sage With The Weakest Crest (失格紋の最強賢者)'s travelability to Brazil in the last 30 days is 55%, which means that the audience demand for The Strongest Sage With The Weakest Crest (失格紋の最強賢者) is 55% of the demand in its country of origin, Japan. Click through to another market to discover how well The Strongest Sage With The Weakest Crest (失格紋の最強賢者) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Strongest Sage With The Weakest Crest (失格紋の最強賢者), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for The Strongest Sage With The Weakest Crest (失格紋の最強賢者) in Brazil. We provide our partners with comprehensive media industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.