The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various organizations can use demand data to make informed decisions, whether it concerns content valuation, acquisition, distribution, or programming. We can use the example of "Tom And Jerry Tales" in Brazil in February 2024 to elaborate on this.
First and foremost, audience demand data helps to determine the value of a given title, which is especially crucial in content valuation. For instance, entertainment executives can use demand data to determine the value of individual series or an entire content library to a platform over time. Demand data informs Parrot Analytics' content valuation system, which reveals the dollar value contribution of any title to any platform in any region. By applying this system, entertainment executives can quantify the platform-specific marginal revenue contribution of a title and assess its ability to drive subscriptions and mitigate churn.
Additionally, demand data powers scalable concept testing, which can help producers identify which elements of existing content resonate most with fans and optimize upcoming productions for success. The insights gained from demand data can also inform decisions on supply and demand by identifying opportunities for acquisition or production.
In the case of "Tom And Jerry Tales," we can observe that the show has a demand of 3.1 times the average show in Brazil over the last 30 days, putting it in a good position. With only 8.6% of all TV shows having this level of demand, it is likely to be a strategic asset for an OTT platform or TV network.
To help entertainment executives in programming decisions, demand data can quantify the popularity of a particular show in comparison to others in the same genre or in the market in general. For example, we know that "Tom And Jerry Tales" ranks in the 96.3th percentile for the comedy genre during February in Brazil.
Demand data also enables optimization of release strategies and pricing, as executives can use insights gained from audience demand peaks to forecast future demand in different markets. In the case of "Tom And Jerry Tales," demand spiked in late February, suggesting that the right release strategy could lead to greater viewership.
Furthermore, demand data informs the platform and network fit by identifying which platforms are best suited to distribute a particular show. Entertainment executives can also use demand data to uncover under-monetized titles and find new opportunity markets for content distribution.
Finally, for acquisition decisions, entertainment executives can use demand data to assess the value of exclusivity and evaluate how popular a show is relative to other titles available on the market. For example, we know that "Tom And Jerry Tales" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including the United States, Canada, Italy, India, Bahrain, Thailand, and the United Kingdom.
In conclusion, demand data provides valuable insights to help entertainment executives make well-informed decisions across the content lifecycle. By leveraging Parrot Analytics' content valuation system, scalability of concept testing, and travelability data, executives can optimize content decisions based on insights from demand data.
Tom And Jerry Tales's travelability to Brazil in the last 30 days is 21%, which means that the audience demand for Tom And Jerry Tales is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Tom And Jerry Tales travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Kids' WB‘s Tom And Jerry Tales is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kids' WB and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tom And Jerry Tales, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Tom And Jerry Tales in Brazil. We provide our partners with comprehensive content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.