The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV or entertainment executive, the Parrot Analytics content valuation system and demand data can help you make informed content, acquisition, distribution, and programming decisions. Let's take a look at the insights extracted from the analysis of Young Royals in Brazil for the month of March 2024 to demonstrate how.
Content Valuation:
By evaluating a show's demand for a specific region, like Young Royals in Brazil, you can determine its dollar value contribution to any platform or region. Demand data reveals audience engagement beyond just ratings and how a title drives audience engagement. With Young Royals having 7.1 times the audience demand of the average show in Brazil for the last 30 days, it is a valuable asset.
Programming Decisions:
The data can help in selecting which genre or show to add to the programming slate. Young Royals ranks at the 99.1th percentile in the romance genre in Brazil, meaning it has higher demand than 99.1% of all romance titles in Brazil. The audience of the show is more likely to enjoy titles like Sex Education, Pose, Good Omens, and The Mandalorian, so these shows can be prioritized when acquiring content.
Acquisition Decisions:
Young Royals has moved up 153 spots in Brazil during March, indicating a rising demand for the show. By analyzing the top 10 global markets where the show is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. This suggests that the IP is valuable and the buyer could maximize profits in multiple regions by acquiring the rights from the studio.
Distribution Decisions:
Young Royals is doing well in countries such as France, Sri Lanka, Germany, the United Kingdom, Italy, and China, all markets with good demand for the show. This implies that the platform or network should be targeting these regions if they want a successful distribution of the content.
Content Decisions:
Based on the increase in demand of 9.0% in the last 30 days and a high demand in Sweden, the show's home market, and the United States, the show is becoming increasingly popular. This growth can inform future decisions on the content of Young Royals, which can be optimized for this increased popularity.
Marketing Decisions:
By tracking when demand has spiked for the show, entertainment executives can decide to capitalize on it by creating campaigns at the right time. The spike in mid-March 2024 can inform marketing teams to run a campaign during this timeframe for Brazil to further increase engagement of the show.
In conclusion, demand data can power the Parrot Analytics content valuation system and inform strategic decision-making for entertainment executives. It can help with content, acquisition, distribution, programming, and marketing decisions, allowing them to optimize their investments, increase profits, and ultimately grow their business.
Young Royals's travelability to Brazil in the last 30 days is 43%, which means that the audience demand for Young Royals is 43% of the demand in its country of origin, Sweden. Click through to another market to discover how well Young Royals travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Young Royals is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Royals, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Young Royals in Brazil. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.