The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking to make informed decisions about your content, acquisition, distribution and programming. The good news is that demand data can help you achieve these goals. With a robust content valuation system powered by global content demand and supply, you can be sure that you are making the most informed decisions about your content.
For example, let's take a look at "13 Reasons Why". In the last 30 days in Canada, this show has had 3.0 times the audience demand of the average show, indicating good demand. Comparatively, its demand level in the last 90 days has been increasing. Importantly for content valuation purposes, this show achieved the peak rank of #1043 in Canada, but it dropped by 297 spots during February, with a decrease in audience demand of around 29.4%.
As an executive, you may wonder what the audience likes most about a show, or what other shows its fans like, to help you make informed content decisions. In this case, we see that "13 Reasons Why" has a high percentile rank of 94.8th in the drama genre, meaning it has higher demand than 94.8% of all drama titles in Canada. Furthermore, "Game Of Thrones", "Fear The Walking Dead", and "Killing Eve" are some of the other shows that fans of "13 Reasons Why" also like.
Demand data can also help you understand the popularity of a show in different markets and quantify its travelability, which looks at international demand relative to its home market. For instance, despite "13 Reasons Why" being the most in-demand in its home market, the United States, with an audience demand of 6.4x, its total demand in Canada was just 19% of its US demand.
In addition to travelability, you can also measure longevity of a show, how well the audience demand is maintained over time, momentum or the pace of growth, and reach or the number of people expressing demand for a show. For "13 Reasons Why", its longevity, momentum, franchisability and reach dimensions are great, with its travelability being good. Demand data on the show's momentum and reach can help executives make more informed programming decisions.
Finally, demand data can inform decisions around production, acquisition, distribution, and marketing. By examining the show's top 10 global markets in the last 30 days, you can identify where the show is most in-demand, and utilize this information for distribution and marketing decisions. You can also compare the last 30 days' demand data with the show's one-year rolling average to understand its popularity trends.
To sum up, demand data provides entertainment executives with the opportunity to gain insights from audience demand across multiple dimensions, which can help guide content, acquisition, distribution, programming and marketing decisions. By utilizing Parrot Analytics' content valuation system powered by global content demand and supply, you can be sure that you are making the most informed strategic decisions about your content.
13 Reasons Why's travelability to Canada in the last 30 days is 21%, which means that the audience demand for 13 Reasons Why is 21% of the demand in its country of origin, United States. Click through to another market to discover how well 13 Reasons Why travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s 13 Reasons Why is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 13 Reasons Why, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:47 p.m. PST using demand datasets from Parrot Analytics for 13 Reasons Why in Canada. We provide our partners with far-reaching media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.