As an entertainment executive, it's essential to make informed decisions about content valuation, acquisition, distribution, and programming. One powerful tool to make informed decisions is by using demand data. Fortunately, Parrot Analytics has an advanced demand data system that provides up-to-date analysis of the demand for TV shows in various markets worldwide.
Let's take the example of "Anne With An E", a TV series that aired from 2017 to 2019. According to our October 2023 analysis of "Anne With An E" in Canada, we saw that the show is doing particularly well in the market. It had 5.5 times the audience demand of the average show in Canada over the last 30 days, indicating high demand. It also moved up by 53 spots in its rank during the month of October. Such information could help a TV series financing company decide which shows to invest in based on the recent increasing trend.
Moreover, "Anne with An E" has a peak rank of #387 in Canada. Its audience demand also outperformed 98.4% of all teen titles in Canada in October. Similarly, it's essential to assess a TV series' ability to drive subscriptions and prevent churn. Using demand data, one can understand how a title will perform on any platform and optimize the content for SVOD expansion or platform fit. The demand data also helps to analyze and map local market preferences and optimize the release and pricing strategy of current shows in the market. Furthermore, audience demand enables the discovery of market opportunities and the valuation of content by assessing its worth to different streaming platforms.
Another invaluable aspect of demand data is examining a series' performance over time. It's essential to understand audience demand trends and see how sustainable they are in the long term, indicating the potential longevity of the show. Also, Parrot Analytics offers insights into six dimensions of audience demand performance, including Travelability, Longevity, Reach, and Momentum.
Finally, analyzing the top ten global markets where a show is the most in-demand reveals opportunities for the expansion of global territories or the creation of spin-offs. For example, "Anne With An E" is most in-demand in Canada, which can lead to an acquisition decision for content distributors in Canada. The United States is ranked second, followed by Russia, Netherlands, Ukraine, Brazil, the United Kingdom, Mexico, and China, indicating that the show has an international audience that a content distributor could target.
In conclusion, analyzing demand data allows entertainment executives to make informed decisions about valuation, acquisition, distribution, and programming. Demand data enables a deep understanding of audience demand for a series and offers insights into its longevity, momentum, reach and travelability. It gives competitive benchmarking information and answers key questions about a series’ performance and potential. Making use of Parrot Analytics’ advanced demand data system can be a game-changer for the entertainment industry.
