Using demand data, entertainment executives can make more informed decisions about content valuation, acquisitions, distribution, and programming. By analyzing the demand data for "Anne With An E" for the month of January 2024 in Canada, we can see how demand data can guide decision-making.
Firstly, content valuation can use demand data to estimate the financial worth of a TV show. Parrot Analytics' content valuation system can reveal the monetary value contribution of any title to any platform in any region. In the case of "Anne With An E", it has a demand of 4.7 times the average show in Canada, which is good. Content evaluation can use demand data to answer several other questions, including how much of a show's value is driven by the demand for one of its stars, and what is the value of a content library to a platform over time.
Secondly, by analyzing the show's travelability, executives can determine which content will support global SVOD expansion. In the case of "Anne With An E," it has good travelability, meaning it has impressive international demand relative to its home market. This information can guide acquisition decisions of content that has high demand and can perform well in international markets.
Thirdly, executives can use demand data to optimize release strategy and pricing of a title. By understanding when demand spiked for a show or when it dipped, executives can make strategic decisions on when to release new seasons or episodes, and what pricing will drive viewer engagement.
Fourthly, executives can use the show's comparable performance to other history titles to help categorize upcoming content into genres that resonate most with audiences. "Anne With An E" has higher demand than 97.2% of all history titles in Canada, which shows that the history genre is doing well with audiences. Subsequently, networks can focus on acquiring or producing content for this genre that can generate higher audience demand.
Finally, demand data can help studios decide which platforms to target to distribute the content. In the case of "Anne With An E," it achieved its peak rank in Canada, making it a prime target for distribution in Canadian OTT platforms. Understanding the show's global popularity can also guide decisions for optimal platforms for international distribution.
In conclusion, the analysis of "Anne With An E" for the month of January 2024 in Canada reveals the diverse benefits of demand data across content valuation, acquisitions, distribution, and programming decisions. Entertainment executives can use demand data such as shows' travelability, comparable performance to other titles in the genre, and the show's global popularity to inform audience demands, optimize content monetization, and drive future success.
