As an entertainment executive, understanding audience demand is key to making data-driven decisions. Parrot Analytics' demand data can help with content valuation, acquisition, distribution, and programming decisions. For example, taking a closer look at the performance of "Anne With An E" in November 2023 in Canada, we can see how demand data can provide insights that lead to data-driven decisions.
When it comes to content valuation, audience demand can help determine the worth of a content library and the value of a series to a platform over time. Parrot Analytics' content valuation system is based on demand data, revealing the dollar value contribution of any title, to any platform, in any region. By looking at demand data for "Anne With An E," we see that its audience demand is good at 5.0 times the Canadian average over the last 30 days. The show's demand has been decreasing recently compared to its demand of 5.1 times the average over the last 90 days. However, it achieved a peak rank of #560 in Canada and moved up 58 spots during November, indicating an upward trend.
Acquisition decisions can also be informed by audience demand. By using demand data, one can calculate the ROI a specific title will bring for any given platform. With demand having spiked in late November 2023 and increased by 18.1% for "Anne With An E" in Canada over the same month, it could be advantageous to acquire the title for that platform. Additionally, the show's good demand in various other global markets demonstrates its potential value for acquisition and distribution in these territories.
Programming decisions, such as selecting which shows to discontinue or renew, can likewise be informed by demand data. In the case of "Anne With An E," even though the show has ended, its longevity is outstanding as it still maintains high audience demand one year later. By examining its demand on a rolling year basis versus the last 30 days, it shows an 18.9% increase in peak demand, indicating possible continued popularity.
Lastly, understanding audience demand for "Anne With An E" and its fans can inform talent and production decisions. By identifying other shows that its fans similarly enjoy (such as "The Mandalorian" and "Loki"), one can evaluate potential partnership opportunities with talent or brands to expand the show's audience. In terms of production, assessing whether there is spin-off potential can guide which IP to develop further into a franchise or create spin-offs.
In summary, demand data can be a valuable tool in making informed content valuation, acquisition, distribution, and programming decisions. With audience demand insights from Parrot Analytics, entertainment executives can optimize their portfolio of content, maximize revenue, grow and retain audiences, and make strategic decisions that deliver what viewers want.
