As an entertainment executive, demand data can be used to make more informed decisions regarding content acquisition, distribution, programming, and content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Let's take the example of "Anne With An E" in Canada in February 2024 to understand how demand data can be used.
Firstly, comparing "Anne With An E" to other TV shows in Canadian markets, we find that the show has achieved 5.1 times the audience demand of the average show in Canada over the last 30 days. This information can be used to understand the value of "Anne With An E" to any given platform in Canada, and how much to spend on acquisition or licensing.
Secondly, by examining audience demand for "Anne With An E" in terms of historical genre in February, we can conclude that it has higher demand than 97.2% of all history titles in Canada. This information can help content distributors to make more informed decisions about programming and content acquisition.
Thirdly, analyzing similarities between "Anne With An E" and other TV shows loved by fans, such as "The Mandalorian," "Loki," and "Foundation," can provide further insights into audience preferences and demand.
Fourthly, if a studio is looking into franchising a title, the demand data can be used to evaluate the spin-off potential of "Anne With An E," which has been identified as good.
Finally, travelability of a title is an essential factor to study when targeting international markets. The worldwide audience demand for "Anne With An E" across all platforms is identified as good, and it has shown above-average demand performance in other countries such as Ukraine, Brazil, and France.
In conclusion, demand data can provide insights into the value of content based on audience demand, including content valuation, programming, and distribution decisions. It can also help to identify trends in audience preferences, indicating potential new market opportunities and areas for improvement. Content executives can use demand data to evaluate the success of a show over time and to make informed decisions about the future of a particular title or franchise.
