The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
OTT platform executives and TV executives can use demand data from Parrot Analytics to make informed decisions about content acquisition, distribution, and programming. By examining the demand data of a show like "Azur Lane," executives can gather valuable insights about audience preferences, the show's performance, and its value to their platform.
The first question Parrot Analytics' demand data can answer is how popular a show is and what genre it belongs to. "Azur Lane" has a demand that is 2.1 times higher than the average show, indicating its good popularity in Canada. Additionally, the show ranks at the 93.3th percentile in the drama genre, indicating it has higher demand than 93.3% of all drama titles in Canada.
Further, the data shows that the demand for the show has been increasing, indicating its potential for growth. Executives can use this information to decide on the value of the show for their platform and its potential as a strategic asset. Content valuation can also be used to determine the dollar value contribution of the show to the platform, allowing executives to make a more informed decision about the amount they should spend on the show.
Demand can also inform content acquisition decisions. Since the data shows that "Azur Lane" has higher demand than 93.3% of all drama titles in Canada, executives may consider acquiring similar shows to cater to audience preferences. This type of analysis can be scaled up to examine the popularity of a genre globally, giving executives insights into which shows have the potential to perform well in different markets.
Examining the metadata of "Azur Lane" also provides insights into its travelability, longevity, momentum, franchisability, and reach. Although the show's travelability is poor, meaning it has limited international demand, it has good longevity and momentum. Franchisability, the spin-off potential of the show, is poor, and its reach, the number of people expressing demand for the show, is good. By analyzing each of these dimensions, executives can make decisions about distribution strategy, whether a show should be acquired for an exclusive run, or the creation of spin-offs and merchandise for franchising.
Finally, demand data can help with programming decisions. "Azur Lane" fans like other shows such as "Rick and Morty" and "The Mandalorian," which may indicate that executives should consider similar shows to add to their programming line-up. Further, by determining which titles have strong demand in various markets, executives can make informed decisions on the best price points for titles, optimal release strategies, and where to target their marketing campaigns.
In conclusion, by leveraging Parrot Analytics' demand data, entertainment executives can gain valuable insights into audience preferences, the performance of a show, its value to their platform, and make more informed decisions around acquisition, distribution, and programming. By using content valuation, executives can also determine the dollar value contribution of a show and make more informed decisions around content investment.
Azur Lane (アズールレーン)'s travelability to Canada in the last 30 days is 55%, which means that the audience demand for Azur Lane (アズールレーン) is 55% of the demand in its country of origin, Japan. Click through to another market to discover how well Azur Lane (アズールレーン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Azur Lane (アズールレーン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Azur Lane (アズールレーン) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Azur Lane (アズールレーン), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Azur Lane (アズールレーン) in Canada. We provide our partners with far-reaching entertainment industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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