The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, analyzing audience demand data is key. One example of how this data can be used is by looking at the performance of "Azur Lane" in the United Kingdom during November 2023.
Firstly, we can see that "Azur Lane" has a demand level that is 2.2 times the average show in the United Kingdom over the last 30 days. By looking at these demand numbers, content valuation can be determined, and a TV executive can better understand the worth of the show to an OTT platform. The show is also performing well in the drama genre, ranking higher than 93.1% of all drama titles in the United Kingdom. This information can inform acquisition and distribution decisions as executives are looking for popular titles that can help them stand out in a specific market.
Another area of analysis is examining the show's growth in popularity. Compared to its demand level over the last 90 days, demand for "Azur Lane" is increasing recently. The show moved up in rank in November, 2781 spots to be exact, and its fan base also has grown by 56.2% within the United Kingdom. Executives can utilize momentum data in order to see how effective their marketing campaign is around a show and how it compares against other shows. If a show is not performing well in terms of momentum, they might need to invest more in marketing to boost its performance.
Additionally, analyzing audience demand data can help with decision-making surrounding franchise and spin-off opportunities. In this case, "Azur Lane" has poor franchisability (spin-off potential) and good reach (the number of people expressing demand for the show) in the United Kingdom. By examining overall demand numbers across markets, TV executives can make informed decisions and determine which markets to target for distribution.
Finally, executives can use audience data to consider what content to produce or acquire next. If this show is driving engagement, it may be worth examining similar titles like "The Rising Of The Shield Hero (盾の勇者の成り上がり)", and "Fate/Grand Order: Absolute Demonic Front: Babylonia." The global audience data also provides a more holistic view of the show's performance and can be useful for TV series financing and talent agencies looking to see how well a show is doing in different markets.
Azur Lane (アズールレーン)'s travelability to the United Kingdom in the last 30 days is 51%, which means that the audience demand for Azur Lane (アズールレーン) is 51% of the demand in its country of origin, Japan. Click through to another market to discover how well Azur Lane (アズールレーン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Azur Lane (アズールレーン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Azur Lane (アズールレーン), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Azur Lane (アズールレーン) in the United Kingdom. We provide our partners with extensive TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.