For entertainment executives, it is important to understand how demand data can be used to make informed content, acquisition, distribution and programming decisions. Demand data can help them choose the right content, invest in the right strategy and mitigate the risks of content investment failures. In this analysis of the show "Barry (2018)", which has a high demand in Canada, we can see how demand data can be used to provide executives with valuable insights on content valuation strategies and also to inform their decision-making process.
One such use case is for content valuation, where the demand for a show is used to estimate the dollar value contribution to any platform, region or service, providing executives with a valuation system based on global content demand. By analyzing the demand for "Barry (2018)" in Canada, we can see that it is highly in demand, with 12.3 times the audience demand of the average show in Canada over the last 30 days, which can be used to estimate its dollar value contribution to any platform, region or service it is made available.
Another use case is for acquisition decisions, which involves using demand data to assess a TV series' ability to drive subscriptions and mitigate churn. By understanding which titles are most popular with audiences, executives can make informed decisions on what content to invest in and what titles to acquire. In the case of "Barry (2018)", we can see that it has a high demand in Canada as well as in other global markets such as the United States, the United Kingdom and Australia.
Demand data can also inform programming decisions, by giving executives insights into which genres are resonating most with viewers, which titles will help to acquire or retain subscribers and how they can optimize their release strategy for a particular title. By knowing the genre and fan similarity data for shows that "Barry (2018)" fans also watch, executives can get ideas on what other similar content to produce or acquire. They can also look at the trends in the demand for the show over time, such as the spike in demand that occurred in late August 2023 in Canada, to identify the best timing for a release.
In summary, demand data can help entertainment executives make informed decisions around content valuation, acquisition, distribution and programming. By using demand data to choose the right content to invest in or acquire, they can drive subscriptions and mitigate churn, keep audiences engaged, and ultimately increase revenue. With high demand of "Barry (2018)" in Canada, executives can make strategic decisions around content investment based on global content demand and supply, which are more likely to be successful in attracting audiences and generating revenue.
