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Maximizing Content Decisions with Demand Data: A Case Study of 'Barry (2018)'

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Parrot Analytics Insights - March 2024

As an entertainment executive, reviewing and analyzing demand data for TV shows such as "Barry (2018)" can help you make more informed content decisions. Using Parrot Analytics' content valuation system, you can quantify the value of a title to any platform for any region, estimate the dollar value contribution of a content library over time, and much more.

Here are some ways demand data for "Barry (2018)" in Canada for March 2024 can inform your decision-making process:

1. Content valuation: Parrot Analytics' content valuation system can help you determine how much to spend on content. By using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. Given that "Barry (2018)" has 11.7 times the audience demand of the average show in Canada over the past 30 days, it is likely to be quite valuable in terms of driving subscriptions and engagement. However, since its demand has been decreasing recently, you may want to consider what other factors are affecting the show's performance before making acquisition or distribution decisions.

2. Valuing IP globally: Demand data can help you figure out what content is most popular in different regions. In the case of "Barry (2018)," the show has exceptional travelability, meaning that its international demand is exceptional compared to its home market. As such, it might be worth considering the show's potential in global markets outside of Canada and the US.

3. Subscriber acquisition and retention: By reviewing demand for "Barry (2018)," you can make more informed decisions regarding which titles to acquire or produce in order to maintain or grow your platform's audience. For instance, if you want to keep your current audience happy, you can look at what other shows they are watching and consider acquiring similar content. Similarly, if you want to attract new subscribers, you can analyze what genres are popular among different age groups or demographics based on audience demand.

4. Competitive benchmarking: Knowing how "Barry (2018)" stacks up against other titles can help you make better programming decisions. For example, since "Barry (2018)" has higher demand than 99.1% of all drama titles in Canada, you might want to consider how this show might fit into your overall drama lineup. You might also look at what other shows "Barry (2018)" fans are watching to make recommendations for other titles to acquire or promote.

5. Optimal release strategy: By analyzing demand data, you can determine the best release strategy for a title. For instance, if you know that demand for "Barry (2018)" spiked in late March, you might consider releasing new episodes around that time in subsequent years to capitalize on the increased buzz. Likewise, if you know that "Barry (2018)"'s momentum is exceptional, you might want to consider promoting the show more heavily in the lead-up to new season releases.

6. Franchisability: Knowing that "Barry (2018)" has outstanding spin-off potential, you might consider developing it into a franchise or creating spin-offs. Additionally, understanding which elements of the show appeal most to fans, as seen in audience demand for other titles like "Ted Lasso" or "What We Do In The Shadows," can help you optimize upcoming productions for long-term success.

Demand data for "Barry (2018)" provides a wealth of insights that can help you make more informed content decisions as an entertainment executive. By leveraging Parrot Analytics' content valuation system, you can more accurately gauge the value of a title and its potential impact on your platform or production company.

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