As a TV executive, using demand data to make informed decisions about content acquisition and distribution can make a big difference in the success of your business. The case of "Barry (2018)" in February 2024 in Canada can serve as a good example of how demand data can be used in programming and content valuation.
Firstly, understanding the current demand for the program can help with content valuation. The Parrot Analytics content valuation system is powered by global content demand and supply. It provides an economic valuation system that can reveal the dollar value contribution of any title to any platform in any region. Therefore, by tracking the demand data of "Barry (2018)" in Canada, executives can get a good idea of how much the program is worth and how much revenue it can generate.
Secondly, analyzing the genre-specific demand for "Barry (2018)" can help executives to make more informed acquisition decisions. In February 2024, "Barry (2018)" ranked at the 99.3th percentile in the crime genre in Canada, which means that it had higher demand than 99.3% of all crime titles in Canada. This information can help executives to determine how the program will perform regarding other crime shows or similar content they may have in their portfolio.
Thirdly, examining the show's travelability, cross-country demand trends, and peak performances in different countries can provide insights into its global potential. The demand for "Barry (2018)" in Canada was 67% of the demand in its country of origin, the United States. Understanding how the program performs in different regions can help executives to target regions for expansion and also to allocate resources in the most efficient and effective way.
Fourthly, understanding the show's momentum, longevity, and reach can help executives to develop an optimal content release strategy and to decide how to prioritize their marketing efforts. The momentum of "Barry (2018)" in February 2024 was exceptional, indicating that the pace of growth was very high. Similarly, its reach was outstanding, which meant that the number of people expressing demand for the show was high enough to attract new subscribers to the platform.
Finally, by understanding the demand data for the program, executives can also identify potential spin-offs, franchises, merchandising opportunities, talent partnerships, and other areas where they can monetize their IP and maximize its value.
Overall, demand data provides a powerful tool for TV executives in making informed decisions about content acquisition, content valuation, distribution, and programming. By tracking demand trends, executives can identify relevant data that may affect their decision-making process and improve the success of their business.
