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Maximizing Success in the Entertainment Industry: How Demand Data Can Help Executives Make Informed Content Decisions Using Barry (2018) as a Case Study

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Parrot Analytics Insights - January 2024

If you are an entertainment executive looking for insights that can help you make more informed decisions, "Barry (2018)" from January 2024 in Canada can offer a lot of useful information. Demand data can be helpful in content valuation, as well as in making programming, acquisition, and distribution decisions.

Parrot Analytics' content valuation system uses demand data to quantify the worth of a title and reveal its dollar value contribution to a platform. In the case of "Barry (2018)," the demand in the last 30 days was 12.1 times the audience demand of the average show in Canada. This indicates that the show is in high demand, which is useful information when determining how much to spend on content.

Demand is also a useful tool in programming decisions. You can use demand data to determine which elements of existing content fans like the most and optimize upcoming productions for success. In addition, the data can tell you what types of content exhibit opportunities to acquire or produce, as well as identify the most popular genres in your local market.

Demand data can also help with subscriber retention and acquisition. You can use the data to figure out which titles to buy if you want to keep your current audience happy, and which titles to buy if you want to grow your audience. By examining the top 10 global markets where "Barry (2018)" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, including the United States, Canada, the United Kingdom, France, and Australia.

Finally, demand data is helpful in making distribution decisions. By using it, you can determine which platforms to target for distribution of your content and how much global appeal a title has in comparison with other titles in the genre. In addition, it can help you optimize your release strategy and pricing for your content.

To sum up, demand data is a powerful tool that can help entertainment executives make more informed decisions when it comes to content valuation, programming, acquisition, distribution, subscriber retention, and acquisition. In the case of "Barry (2018)," its outstanding demand in Canada and other top global markets demonstrate the show's broad appeal and popularity, which is valuable information to keep in mind when making any type of content-related decision.

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