The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, the demand data for Big Hero 6: The Series in Canada shows that it has 3.7 times the audience demand of an average show in Canada over the last 30 days and only 8.6% of all TV shows have this level of demand. Compared to 2.5 times demand over the last 90 days, demand is increasing recently. Its rank dropped 93 spots during March in Canada. These metrics can be used to understand how well the show is doing in Canada and to make informed acquisition decisions based on the show's demand.
Content valuation system can be used to determine how much to spend on content using demand data and reveal the dollar value contribution of the title to the platform in any region. The amount that OTT executives are willing to spend can depend on the show's demand in that region.
Further, demand data can inform how to optimize a marketing campaign ahead of the premiere. By studying viewer taste clusters, executives can learn more about what viewers expect from the show, who will be interested in it, and what makes it a good fit for acquisition. It can also help in pre-release marketing and in deciding the best release strategy for the content based on the show's demand in different regions of the world.
Content distributors can also use demand data to find new opportunity markets for the show's distribution and to show where the demand for a series is growing. This information will help to make informed content and distribution decisions based on the show's demand.
Moreover, knowing the show's demand in various markets will help in carrying out content distribution and programming decisions. For instance, its number one global market is the United States, followed by Canada, where demand is good. In Japan, Russia, the United Kingdom, China, Switzerland, and the Netherlands – demand is okay, while in Romania, it also has an okay demand. This market analysis is helpful in targeting key regions and making informed programming decisions.
Overall, demand data can be used to understand audience preferences, optimize marketing strategies, and make informed acquisition and distribution decisions based on the show's demand and popularity.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Big Hero 6: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Hero 6: The Series, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Big Hero 6: The Series in Canada. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.