As an entertainment executive, you can use demand data to make more informed decisions when it comes to content acquisition, distribution, and programming. Demand data can help you understand the popularity of a particular show or genre and how it compares to other titles in the market. Additionally, it can guide your investments and identify opportunities for growth.
Let's use "Doom Patrol" in Canada as an example. By looking at the demand data, we can see that the show is performing well in Canada, with 5.6 times the audience demand of the average show in the country over the last 30 days. However, demand for the show has been decreasing recently. Content valuation uses demand data to answer questions like how much a series is worth, how much of its value is driven by demand for its stars, and more. For "Doom Patrol", you can calculate its dollar value contribution to any platform in Canada. Therefore, demand data helps you value your content and make informed decisions for your investment.
The show achieved a peak rank of #500 in Canada and moved up in its rank by 177 spots during December. The show ranks at the 97.5th percentile in the drama genre, which means it has higher demand than 97.5% of all drama titles in Canada. It's crucial to know your content's ranking and how it compares to other titles in the market.
Additionally, by looking at the list of shows that fans of "Doom Patrol" also like, such as "Loki," "The Simpsons," and "The Mandalorian," you can identify genres or titles that are popular among "Doom Patrol's" viewers. Slimilar genre or title can be brought into Canada based on this on-demand data analysis.
Moreover, looking at "Doom Patrol's" global demand measured across six dimensions, such as audience demand and travelability (the show's international demand relative to its home market), we can see that the show is doing outstandingly well globally. If you are working on a new platform or planning to distribute your content globally, you can see how "Doom Patrol's" global demand is higher than the average TV show and can make decisions accordingly.
Finally, comparing the performance of "Doom Patrol" on a 1-year rolling basis vs the last 30 days reveals that its rolling year basis demands are higher than the last 30-day demand slightly. It tells that this show had been doing great in the past, but its popularity seems to have waned a bit recently. Understanding the longevity of a title is important when making content decisions.
In conclusion, demand data can help you make informed decisions about content acquisition, distribution, and programming, taking "Doom Patrol" as an example. By using the data, you can identify opportunities for growth, make crucial investment decisions, and understand how your content performs compared to other titles in the market.
