Demand data is an important tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics’ content valuation model helps executives assess the dollar value contribution of any title to any platform in any region. Using the example of Doom Patrol, let’s explore how this data can help.
Firstly, demand data enables content valuation by answering questions like- how much is the show worth, what is the baseline value of the title, how much of its value is driven by stars and how to estimate the ROI. The demand for Doom Patrol in Canada is outstanding and the show has been increasing in popularity recently. Similarly, the Parrot Pulse Dashboard shows that the show has outstanding performance in terms of worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
Secondly, demand data enables discovery and recommendation of shows to consumers. The analysis for Doom Patrol showed that the top 10 global markets where the show is the most in-demand outperform the demand of the average TV series. Executives could use this information to recommend other similar shows to consumers.
Thirdly, demand data answers questions around supply and demand by understanding what type of content has an opportunity for acquisition or production. Executives can use the data to determine where they should focus their efforts to optimize revenue growth.
Fourthly, it enables executives to make optimal release strategies and pricing for their content. By analyzing Doom Patrol's popularity, executives can decide the best time to market and release the show for maximum exposure and consumption.
Finally, demand data helps with subscriber retention and acquisition by identifying the genres and titles that appeal to the audience and by making decisions about the content library. If an executive wants to keep their current audience or grow their subscriber base, they can choose titles like Doom Patrol that have outstanding demand in different regions.
In conclusion, demand data is essential for content valuation, consumer recommendation, supply and demand, optimal release strategies, and subscriber retention and acquisition. By analyzing the demand trend for the show "Doom Patrol", entertainment executives can make informed and data-driven decisions about their content library, marketing, and distribution strategies to achieve the maximum profit and audience engagement.
