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Using Demand Data to Make Better Content Decisions: A Case Study of 'Doom Patrol'

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Parrot Analytics Insights - January 2024

If you are an OTT platform executive or content distributor, the data from Parrot Analytics can provide you with valuable insights on how to acquire or invest in "Doom Patrol" or similar shows. The data shows that the show has a good demand in its home country of the United States, as well as in other countries such as the UK, Germany, Canada, and Brazil. You can use this information to identify which regions you should target for distribution of the show. Additionally, the data shows that "Doom Patrol" has outstanding franchise potential that can translate into additional revenue streams for ancillary products. If you decide to invest in this show, you can use this information to create potential spin-offs or merchandise that can drive additional revenue.

For TV series financing executives, the data from Parrot Analytics is an essential tool for evaluating the potential financial returns of investing in a show like "Doom Patrol." The data indicates that the show has excellent audience demand across multiple markets, and its longevity and momentum are outstanding. This means that investing in the show has the potential for long-term financial benefits.

If you are a linear network or pay TV executive, demand data from Parrot Analytics can inform your programming decisions. The data indicates that "Doom Patrol" has higher demand than 97.8% of all drama titles in Canada, as well as an increase in demand of 52.6% for the month of January. You can use this information to decide if the show is a good fit for your network and when to schedule it. The data can also inform which timeslots to place the show to maximize audience engagement.

For entertainment talent agencies and studios, the Parrot Analytics data can be used to identify which types of content exhibit opportunity to acquire or produce. For instance, you can learn which genres are resonating most with the "Doom Patrol" audience and focus on producing or acquiring similar content. Additionally, you can use the data to identify which talent is ideal for expanding your audience. Finally, the Parrot Analytics data can be used to optimize pre-release marketing strategies to raise awareness about a show ahead of its premiere.

Overall, Parrot Analytics' demand data can be used by television executives across different industries to make more informed decisions concerning content valuation, acquisition, distribution, programming, financing, talent selection, and marketing. By leveraging the demand data from Parrot Analytics, executives can reduce the risk of their content decisions and ensure that their investments generate the maximum possible return.

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