As an entertainment executive, examining the demand data for a show can provide valuable insights into important decisions relating to programming, acquisition, distribution, and content valuation. Taking the example of "DuckTales (2017)" in Canada in the month of October 2023, we can see how demand data can be used effectively.
Firstly, "DuckTales (2017)" has a good level of audience demand in Canada, having 5.2 times higher demand than the average show in the country over the last 30 days. This information can be used to estimate the show's valuation in terms of its worth to a platform, including analyses of how it might drive engagement and subscription rates.
Further, we know that demand for the show has been increasing, which may provide useful signals to OTT platforms and other stakeholders who can use this information to make informed decisions regarding investments and partnerships surrounding the show. Additionally, we know that the comedy genre is a strong suit for "DuckTales (2017)" from its outstanding performance relative to its peers.
Moreover, we can also identify related shows and franchises with similar audiences and demand levels, such as "Animaniacs", "Gravity Falls", "Dexter’s Laboratory", "Star Vs. The Forces Of Evil", "We Bare Bears", "Pokémon", "The Wonderful World Of Mickey Mouse", "Peppa Pig" and "PAW Patrol". This could be useful for executives looking to acquire or distribute content or partner with talent agencies.
We also see a temporary drop in demand in October, which can help stakeholders identify reasons for this decline for this month and seek to address these.
Further, we can use the Parrot Pulse metrics to evaluate how the show is performing in other markets globally, how it's performing on a 1 year rolling basis and assess its ability for spin-offs or franchising and its reach and travelability in various markets.
Finally, it's essential for executives to access demand insights to recognize how this data applies to their specific business contexts, including deciding which genres to invest in, identifying new market opportunities and to create optimal release strategies and pricing. The use of demand data can help strategic decision making that ultimately has a significant impact on the success or failure of a series.
