Demand data, such as the data for "DuckTales (2017)" in February 2024 in Canada, can be used to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Demand data can be used for content valuation, as content valuation uses global demand data to answer questions such as how much a series is worth and how much a content library is worth to a platform over time.
For example, executives can use the audience demand of "DuckTales (2017)" which is 5.7 times the average show in Canada over the last 30 days, to determine the value of this series. The demand data also indicates that "DuckTales (2017)" has higher demand in the family genre than 97.5% of all family titles in Canada, making it a valuable asset in this market.
Executives can also use demand data to determine the best release strategy for their content, as well as to find new opportunity markets for content distribution. In the case of "DuckTales (2017)", demand spiked in mid-February 2024 in Canada, indicating that a release strategy that targets this month might be successful.
Demand data can also inform the platform and network fit, as well as competitive benchmarking. By examining the top 10 global markets where "DuckTales (2017)" is most in-demand over the last 30 days, executives can gain insights into the show's performance and how it compares to other TV titles available on the market. In this case, "DuckTales (2017)" outperforms the demand of the average TV show in each of its top 10 global markets.
Furthermore, demand data can reveal insights into the factors that contribute to a show's success. For example, executives can look at the Parrot Pulse for 'DuckTales (2017)' and see that its worldwide audience demand across platforms is outstanding, and its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good.
Overall, executives can use demand data from Parrot Analytics to make more informed decisions about content, acquisition, distribution, and programming. By analyzing demand data, executives can determine a show's value, leverage opportunities in the market, and identify the factors that contribute to a show's success.
