As a TV executive, it is crucial to make informed content decisions, and demand data can help in this regard. Let's analyze the case of "DuckTales (2017)" in Canada during December 2023. The demand for the show in Canada has been good, and only 8.6% of all TV shows have such high demand. However, the demand for the show has been decreasing recently.
Using Parrot Analytics' demand data, you can understand the overall demand for "DuckTales (2017)" not only in Canada but also on a global level. The Parrot Pulse measures the show's six dimensions - worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. For "DuckTales (2017)," the audience demand across all platforms is outstanding, and its travelability is excellent. Travelability determines a show's international demand relative to its home market. Longevity, the measure of how well audience demand is maintained over time, is also outstanding for "DuckTales (2017). The pace of growth for the show - momentum - is good. Its franchisability (spin-off potential) is good, and its reach (the number of people expressing demand for the show) is outstanding.
Using demand data, you can also understand how well "DuckTales (2017)" is performing in different markets worldwide. It outperforms average TV show demand in each of the top 10 markets where it is in demand, including the United States, which is the show's highest demand market globally. It is important to note that in Canada, the show's demand increased by 58.4% during December 2023.
Demand data can help with programming and content decisions too. For example, since "DuckTales (2017)" is a family genre show, executives can understand how the show compares to other family shows in Canada. It ranks at the 96.1st percentile in the family genre, indicating that it has higher demand than ninety-six percent of all family titles in Canada.
Additionally, demand data can inform content valuation and acquisition decisions. For instance, executives can calculate the ROI a specific title will bring to any platform using Parrot Analytics' content valuation system. This system uses demand data to help determine how much a show is worth, its value to a platform, and how it drives engagement across the rest of the catalog.
Lastly, demand data can help executives make informed decisions about distribution and reach. By analyzing which markets have higher demand for the show, executives can make strategic decisions about which platforms to target for distribution. Furthermore, as the show has higher global audience demand, its production team could consider developing spin-offs or franchises.
In conclusion, as a TV executive, demand data can help make informed decisions about programming, content valuation, acquisition, and distribution. The analysis of "DuckTales (2017)" in Canada during December 2023 is just one example of how demand data can be used to provide a comprehensive understanding of a show's performance, popularity, and growth; to inform content decision-making processes.
