As an entertainment executive, you can use demand data to make more informed decisions about content, acquisition, distribution, and programming. Using Parrot Analytics' content valuation system, you can calculate the dollar value contribution of any title to any platform in any region and assess a series' ability to drive subscriptions and mitigate churn. Below are some questions that executives can answer with demand data analysis using "DuckTales (2017)" as an example.
1. How popular is “DuckTales (2017)" in Canada?
The audience demand for "DuckTales (2017)" in Canada is good. With 4.9 times the audience demand of the average show in Canada over the last 30 days, only 8.6% of all TV shows have the same level of demand. However, compared to its demand of 5.6 times the average over the last 90 days, demand for this show has been decreasing recently.
2. Who are the target audience for “DuckTales (2017)"?
"DuckTales (2017)" ranks at the 96.9th percentile in the family genre in Canada in March, meaning it has higher demand than 96.9% of all family titles in Canada. Fans of the show also like shows such as "The Owl House," "The Loud House," "My Little Pony: Friendship Is Magic," "PAW Patrol," "X-men," "Animaniacs," "Power Rangers," "Kung Fu Panda: The Paws Of Destiny," and "Bluey." This information can help you make programming decisions, such as which shows to place in the same time slot as "DuckTales (2017)" to attract similar audiences.
3. How is the show doing in terms of demand and popularity internationally?
The Parrot Pulse for "DuckTales (2017)" provides an independent measure of its global performance across six dimensions, including demand, travelability, longevity, momentum, franchisability, and reach. For this show, the demand across all platforms is outstanding, and its travelability and franchisability are good. "DuckTales (2017)" has higher demand in the US than in Canada, but its demand in Canada is still good. It also has good demand in Sweden, France, Romania, China, Switzerland, and the Netherlands. Executives can use this information to make distribution decisions, such as which markets to target for new releases or where to acquire content with high potential demand.
4. How can “DuckTales (2017)" be monetized further?
One way to monetize "DuckTales (2017)" could be through spin-offs or franchises. According to the Parrot Pulse, "DuckTales (2017)" has good franchisability, indicating that there is potential for spin-offs or creating new content based on the original IP. Executives can use this information to make decisions about which IP to develop into a franchise and how to allocate funds to maximize content investments.
5. How is the show doing in comparison to other titles available on the market?
Comparing the performance of "DuckTales (2017)" on a 1-year rolling basis to the last 30 days reveals that its demand has increased. Although its peak demand was 7.4 times the average over the entire year, it peaked at 6.8 times the average in the last 30 days, indicating an increased popularity. Executives can use this information to benchmark "DuckTales (2017)" against other titles available on the market, identify trends, and make informed acquisition decisions.
