The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand that data is key to making informed content and acquisition decisions. Using the demand data for "Evil" in Canada during the month of March 2024, let's see how demand data can help you make more informed decisions.
Firstly, understanding the content valuation using demand data is essential to determine how much to spend on content. With demand data, you can calculate the ROI a specific title will bring for any given platform and estimate cannibalization of audiences if a title is available on multiple services.
The demand data for "Evil" in Canada shows that the show has 6.2 times the audience demand of the average show in Canada over the last 30 days. This is good news as only 8.6% of all TV shows have this level of demand. Additionally, the show's demand has been increasing over the last 90 days. Therefore, "Evil" is performing well in Canada and should be considered a strategic asset for any streaming service.
Secondly, demand enables valuing IP globally. Using demand data for "Evil," you can identify the most popular genres in a local market or on a global scale. The show's audience demand for Canada shows that "Evil" is resonating with audiences in this market, and the demand spike in late March suggests that fans were excited about the latest episodes. Interestingly, the show's top 10 global markets, in order of demand, are the United States, Russia, Netherlands, Brazil, Canada, United Kingdom, Japan, France, and Romania. This information can be useful in deciding which platforms to target for distribution of the show.
Thirdly, demand data powers content valuation. The Parrot Analytics content valuation system is powered by global content demand and supply, which can help you determine how much your content is worth. For "Evil," the show's demand in Canada is good, and longevity measurements, which measure how well audience demand is maintained over time, are outstanding. These metrics suggest that the show can provide a good return on investment for any platform.
Fourthly, demand data can be used for programming decisions. By examining the top ten shows that fans of "Evil" also like, including "Star Trek: Discovery" and "The Boys," you can determine which other shows to schedule alongside "Evil" to drive engagement across the rest of the catalog.
Finally, demand data can inform your decision-making process for distribution decisions. Using the demand data for "Evil" in Canada, you can assess the show's ability to drive subscriptions and mitigate churn, and also how popular the show is relative to the market average. This information can help you make decisions on which titles to buy if you want to keep your current audience happy or grow your audience.
In conclusion, utilizing demand data, like the data for "Evil" in Canada, can help entertainment executives like you make more informed content and acquisition decisions. From content valuation to programming and distribution decisions, demand data provides valuable insights that you can use to enhance your platform and drive growth.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Evil also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Evil, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Evil in Canada. We provide our partners with far-reaching OTT analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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