The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for ways to make more informed content and acquisition decisions, demand data is a powerful tool to have. By analyzing the demand data for shows like "Evil," you can make more informed decisions on content valuation, programming decisions, distribution, and acquisition.
For instance, one of the questions demand data can answer is whether this show can drive engagement across the rest of a platform's catalog. With an outstanding demand for "Evil" globally, it's likely that the show would drive engagement across the rest of a platform's catalog, thereby making it a worthwhile acquisition.
Another important question answered by demand data is how effective a marketing campaign around a show can be. Viewing the demand data for "Evil," one can make a precise comparison of how the show is doing in different markets, allowing the team to create targeted campaigns for these markets, increasing the likelihood of the campaign's success.
Demand data can also help in making informed programming decisions. For instance, demand data can answer questions like how popular a show is relative to the market average. With "Evil" enjoying higher demand than 96.7% of all drama titles in Italy, it is fair to assume that viewers are enthusiastic about it.
In conclusion, the demand data for "Evil" shows that it has been consistently in high demand globally and has incredible engagement levels. As an entertainment executive, leveraging demand data when making decisions on content valuation, acquisition, distribution, and programming decisions will help to make informed decisions that will give viewers what they want.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Evil, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Evil in Italy. We provide our partners with deep subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.