The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is a powerful tool that can help with informed content, acquisition, distribution and programming decisions. In the case of "First Dates (UK)" in Canada, which had a demand of 2.0 times the average show in the country over the last 30 days, there are several questions demand data can help answer.
Firstly, content valuation can determine the worth of "First Dates (UK)" using global content demand and supply powered by demand data. This can show how much the series contributes in terms of dollar value to any platform, helping executives to understand how much to spend on content or an entire library.
Secondly, demand data enables executives to assess a TV series' ability to drive subscriptions and mitigate churn. For instance, understanding the types of content that attract new subscribers to an SVOD service like "First Dates (UK)" can help decision-makers choose the right content to retain and grow their audience. In this case, demand data reveals that "First Dates (UK)" performs well in Canada and other countries like the US, the UK, and Australia, indicating that it has the potential to attract new audience members.
Thirdly, demand data can help discover other titles that resonate with fans of "First Dates (UK)" to aid content acquisition and licensing decisions. In this case, fans of the dating show in Canada also like "Diners, Drive-Ins and Dives," "Law & Order," among others, which can help executives identify content that appeals to a similar audience.
Fourthly, using demand data, executives can assess the potential return on investment (ROI) a specific title will bring for their platform. By calculating platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, decision-makers can make data-driven decisions on which title to launch next.
Finally, demand data can enable optimal release strategy and pricing based on audience demand. In this way, executives can identify the best release strategy and pricing for their content, considering audience preferences, regional demand, and other factors.
In summary, depending on the specific question that needs answering, demand data can help entertainment executives make more informed decisions when it comes to content, acquisition, distribution, and programming. In the case of "First Dates (UK)," demand data reveals that demand has been good in Canada, indicating that the show might be worth acquiring or producing for SVOD services and linear networks in the country.
First Dates (UK)'s travelability to Canada in the last 30 days is 12%, which means that the audience demand for First Dates (UK) is 12% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well First Dates (UK) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s First Dates (UK) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for First Dates (UK), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for First Dates (UK) in Canada. We provide our partners with comprehensive subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.