The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions when it comes to your content. Using demand data, you can better understand how your content is performing and make decisions based on this data.
Let's take the TV series "GLOW" as an example. By looking at its audience demand data for March 2024 in Canada, we can draw several conclusions about the show's performance and its potential for success.
Firstly, "GLOW" has good demand in Canada with 3.2 times the audience demand of the average show in the country. This indicates that it is a popular show, as only 8.6% of all TV shows have this level of demand. Additionally, "GLOW"'s demand has been increasing recently, with 2.5 times the average demand over the last 90 days.
However, despite good audience demand, "GLOW" has experienced a drop in rank during March, dropping 308 spots in Canada. It is important for executives to understand why this drop in rank has occurred and make any necessary changes to their programming or marketing strategies in response.
Furthermore, "GLOW" is performing particularly well in the reality genre, ranking in the 96.0th percentile during March. This makes it a strong contender in this genre and could make it an attractive acquisition for networks or platforms looking to enhance their reality content.
By examining other shows that fans of "GLOW" also like, such as "RuPaul's Drag Race" and "Prison Break," we can gain insights into the types of shows that are popular among "GLOW"'s audience. Executives can use this information to help inform content acquisition and development decisions.
It is also essential to evaluate how well a show is performing in key markets around the world. In the case of "GLOW," the United States is the show's number one market globally, with outstanding audience demand of 3.2x. Understanding which markets a show is most popular in can inform distribution decisions and help ensure that content is reaching its target audience.
In addition to understanding audience demand and performance, executives can use Parrot Analytics' content valuation system to determine the dollar value contribution of any title, to any platform, in any region. This economic valuation system is based on global content demand and supply and can help executives better understand the value of their content and make more informed decisions around content acquisition and development.
In conclusion, demand data is an essential tool for entertainment executives looking to make informed content decisions. By evaluating a show's audience demand and performance, examining its popularity in key markets, and using content valuation systems, executives can make data-led decisions that will help them acquire, distribute, and develop the most popular and valuable content.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s GLOW is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for GLOW, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for GLOW in Canada. We provide our partners with valuable TV industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.