The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the highly competitive world of television and streaming, content executives must constantly make informed decisions about creating content, acquiring content, distributing content, and programming content. The use of demand data, such as the example of "Haters Back Off" in Canada for March 2024, can help executives make informed decisions and answer key questions related to content valuation, subscriber retention, subscriber acquisition, and more.
Content Valuation:
- By examining "Haters Back Off" in Canada for the month of March 2024, executives can use demand data to assess the value of this title. With 2.7 times the audience demand of the average show in Canada over the last 30 days, "Haters Back Off" performed well and can be considered a valuable title. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can provide executives with a dollar value contribution of any title, to any platform, in any region.
Acquisition Decisions:
- Understanding "Haters Back Off's" audience demand helps executives make informed decisions about acquiring content. The demand data informs the platform-specific marginal revenue contribution and provides a way to calculate the return on investment (ROI) of a specific title for any given platform. Executives can assess a TV series' ability to drive subscriptions and mitigate churn by analyzing any title’s global demand data.
Programming Decisions:
- In March 2024, "Haters Back Off" ranked at the 97.1th percentile in the romance genre in Canada, which means it had higher demand than 97.1% of all romance titles in Canada. This information could help executives better program and optimize content to appeal to specific audiences and genres. By examining affinity analysis, executives can also determine which talent and brands to partner with.
Subscriber Retention and Acquisition:
- "Haters Back Off" ranked second among the most in-demand TV shows in Canada for the last 30 days. Its audience demand in Canada was 94% of the demand of its home market, the United States. With this information, executives can make informed decisions about subscriber retention and acquisition. Executives can acquire titles such as "Haters Back Off" to keep the current audience happy and create more appeal for the platform. There is an increased probability of attracting new subscribers to the platform if executives acquire or program titles that have high audience demand.
Distribution Decisions:
- By examining the top 10 global markets where "Haters Back Off" is most in-demand over the last 30 days, executives can determine their next move in expansion. Using the information of travelability, they can understand where else content can be distributed and which shows would be popular in specific regions.
In conclusion, by leveraging demand data from Parrot Analytics' extensive bespoke dataset, executives can answer questions related to content valuation, acquisition decisions, programming decisions, subscriber retention and acquisition, distribution decisions, and optimizing marketing campaigns. By using demand data, executives can gain insight into the value of their content and strategy and make more informed decisions that drive their success.
Haters Back Off's travelability to Canada in the last 30 days is 8%, which means that the audience demand for Haters Back Off is 8% of the demand in its country of origin, United States. Click through to another market to discover how well Haters Back Off travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Haters Back Off is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Haters Back Off, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Haters Back Off in Canada. We provide our partners with smart TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.