The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions regarding your content. This requires having access to the right information, which includes demand data. Let's use "My Cat From Hell" as an example of how demand data can help you make better content decisions.
Firstly, demand data can inform content valuation. Parrot Analytics' content valuation system is economic and based on global demand data. This means you can determine the value of a specific title to any platform in any region. Using this system, you can answer questions such as, "How much is my series worth?" or "What is the value of a content library to a platform over time?".
Additionally, demand data can provide insight into how much to spend on content. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, allowing you to calculate a specific title's ROI. It can also help you assess a TV series' ability to drive subscriptions and mitigate churn. For example, if you are considering acquiring a show like "My Cat From Hell", you can use demand data to determine how much to spend based on the value it brings to your platform.
Demand data is also helpful in distribution decisions. By examining the top 10 global markets where "My Cat From Hell" is most in-demand over the last 30 days, we can see that the show performs better than average in each of these markets. This information can help you decide which platforms to target for distribution and how your content will perform in specific markets.
Demand data can also help with programming decisions. By analyzing the show's demand trends on a rolling year basis vs the last 30 days, we can see that "My Cat From Hell" has gained popularity in recent times. This information can inform decisions such as whether to renew the show for another season or not.
Furthermore, demand data can help with acquisition decisions. For example, if you are looking for reality titles with high demand in Canada, you can use data on "My Cat From Hell" to inform your decisions. Its demand in Canada is good, and it ranks in the 98.4th percentile in the reality genre. This means its demand is higher than 98.4% of all reality titles in Canada. Additionally, the show's popularity remains good in terms of its longevity (how well it maintains audience demand over time) and momentum (the pace of its growth).
In summary, demand data is essential for entertainment executives to make informed decisions when it comes to content valuation, spending, distribution, programming, and acquisition. The example of "My Cat from Hell" demonstrates how demand data can be used for strategic decision making in the entertainment industry.
My Cat From Hell's travelability to Canada in the last 30 days is 76%, which means that the audience demand for My Cat From Hell is 76% of the demand in its country of origin, United States. Click through to another market to discover how well My Cat From Hell travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Animal Planet, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as My Cat From Hell.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as My Cat From Hell from partners like Animal Planet.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for My Cat From Hell? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Animal Planet to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Animal Planet by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as My Cat From Hell. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Animal Planet to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Cat From Hell), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Animal Planet by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Cat From Hell, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s My Cat From Hell is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Cat From Hell, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for My Cat From Hell in Canada. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.