The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can leverage demand data to make more informed content acquisition and distribution decisions. The case of "My Cat From Hell" is a good example of how to use demand data to make more informed decisions.
Content Valuation: Based on demand data, you can calculate the dollar value contribution of a title in any region. So, you can use demand figures of "My Cat From Hell" to estimate its value as it has 7.8 times the audience demand in the US over the last 30 days. Only 8.6% of all TV shows have demand on this level.
Content Acquisition: You can use audience demand data to determine how much to spend on content acquisition. Parrot Analytics content valuation system is a great tool that can help you make more informed decisions. Additionally, you can use demand data to identify which content exhibits the highest opportunity for acquisition or production. The spike in audience demand for "My Cat From Hell" in late March 2024 in the United States can be an indicator of its potential as an acquisition target.
Programming decisions: You can use demand data to understand how well a show is performing in its specific genre, and how well it is holding up since it premiered. "My Cat From Hell" has a good demand ranking of 96.6% in the reality genre in March, and has maintained good audience demand over time. You can leverage these insights to make programming decisions - perhaps if you were an SVOD platform, you would want to feature "My Cat From Hell" on your service to attract audiences who have a high affinity for reality content.
Distribution decisions: Utilizing travelability data can help inform distribution decisions. For example, the demand for "My Cat From Hell" in the US is good, while its travelability is poor. This indicates that although the show has high demand in the US, it may not have the same appeal internationally.
These are just some of the ways Parrot Analytics demand data can help entertainment executives make more informed decisions about content valuation, acquisition, programming, and distribution. As an entertainment executive, knowing what content will appeal to audiences, retain customers, and increase engagement is essential. Parrot Analytics has a wealth of data you can depend on to make decisions informed by audience demand.
This is My Cat From Hell's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well My Cat From Hell travels internationally.
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Acquire the best shows from partners such as Animal Planet to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Cat From Hell), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Animal Planet by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Cat From Hell, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s My Cat From Hell is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Cat From Hell, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for My Cat From Hell in the United States. We provide our partners with essential subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.