The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions when it comes to content, acquisition, distribution, and programming. Let's take the example of "Power Rangers" in Canada in March 2024.
Firstly, content valuation can be done using demand data. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. For "Power Rangers" in Canada, the show has a demand that's 5.2 times the average show in the last 30 days, indicating good demand. With this data, you can judge if the value of the show is worth the amount you're spending on it.
Using demand data, you can also make decisions concerning acquisition. For example, you can determine how much it's worth to pay for the show. Since demand for "Power Rangers" in Canada is good, you can evaluate the acquired content cost to see how much to spend on it.
Distribution decisions can also be informed by demand data. Knowing which platforms are likely to perform well with "Power Rangers" in Canada can help determine which platforms to target.
Program decisions can be made with demand data. By examining the top 10 global markets where "Power Rangers" is in-demand, you can determine if there's potential to expand the show's reach. You can also determine whether to continue with the show, based on the declining demand in Canada.
Demand data can help you determine how much to spend on content, how to acquire, distribute and program content. It also helps you to find opportunity markets, optimize marketing campaigns, and track the show's performance across different dimensions such as travelability and franchisability. Incorporating demand data into your decision-making process can help you make more informed decisions that have a higher chance of meeting your goals.
Power Rangers's travelability to Canada in the last 30 days is 20%, which means that the audience demand for Power Rangers is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Power Rangers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Power Rangers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Rangers, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Power Rangers in Canada. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.