The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that entertainment executives can use to make more informed content, acquisition, distribution and programming decisions. For example, let's take a look at "RuPaul's Drag Race Down Under" and see how demand data can help executives make better decisions.
Firstly, looking at the show's demand in Canada over the last 30 days, we see that it has 2.5 times more demand than the average show in Canada. This is a good sign for the show and suggests that it is resonating well with Canadian audiences. Executives can use this information to help determine the value of the show in the Canadian market and make strategic acquisition or programming decisions accordingly.
Furthermore, we can see that "RuPaul's Drag Race Down Under" has a high percentile rank (95.5th percentile) in the reality genre in Canada. This means that the show has higher demand than 95.5% of all reality titles in Canada. Executives can use this information to help identify which genres are resonating well with Canadian audiences and make programming decisions accordingly.
In addition to this, executives can also use demand data to identify which shows are similar to "RuPaul's Drag Race Down Under" and appeal to similar audiences. In this case, we see that fans of the show also like "Rupaul's Drag Race Uk", "RuPaul's Drag Race All Stars: Untucked!", and "Canada's Drag Race" among others. This information can be used to help identify potential acquisition or production opportunities for similar shows that would appeal to the same audience.
Moreover, executives can also use demand data to identify where a show is most popular and tailor distribution and marketing strategies accordingly. For "RuPaul's Drag Race Down Under", we can see that its top 10 global markets include Germany, Australia, United States, Italy, Netherlands, Canada, Brazil, United Kingdom and South Africa. Executives can use this information to identify which markets to target for distribution and marketing, and how to optimize their release strategies for maximum impact.
Finally, executives can also use demand data to assess the long-term value of a show and its potential for spin-offs or franchising. For "RuPaul's Drag Race Down Under", we see that its momentum, the pace of growth, is outstanding, which is indicative of a show that has a long-term potential. However, its franchisability (spin-off potential) is currently poor, which is something that executives can take into consideration when making decisions about the show's future.
Overall, demand data is a valuable tool that can help entertainment executives make more informed decisions about content, acquisition, distribution, and programming. In the case of "RuPaul's Drag Race Down Under", executives can use demand data to determine the value of the show, identify similar shows for potential acquisition or production, tailor distribution and marketing strategies, and assess the long-term potential of the show and its potential for spin-offs or franchising.
RuPaul's Drag Race Down Under's travelability to Canada in the last 30 days is 41%, which means that the audience demand for RuPaul's Drag Race Down Under is 41% of the demand in its country of origin, Australia. Click through to another market to discover how well RuPaul's Drag Race Down Under travels internationally.
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Acquire the best shows from partners such as stan to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. RuPaul's Drag Race Down Under), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for stan and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race Down Under, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for RuPaul's Drag Race Down Under in Canada. We provide our partners with extensive TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.