The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, taking advantage of demand data can help you make informed content, acquisition, distribution, or programming decisions. Parrot Analytics is among the leading providers of audience demand data that can inform these decisions. The audience demand for “Starstruck” in Canada can be analyzed to show how demand data provides insights that can be used to evaluate a show’s performance, identify audience preferences, and inform decision making.
Content Valuation:
A series' worth can be estimated using demand data's Parrot Analytics content valuation system to illustrate the dollar value contribution of any title to any platform in any region. Therefore, demand data can help you determine how much to spend on content, calculate the ROI a particular title will bring to any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn.
Performance Analysis:
Demand data can help to analyze a show's performance in a particular region. For instance, "Starstruck," a 2021 BBC comedy series, had 2.1 times the audience demand of the average show in Canada over the last 30 days, which shows good demand. Also, "Starstruck" ranks at the 93.7th percentile in the drama genre in Canada, indicating that the series has a higher demand than 93.7% of all drama titles in Canada.
Rankings:
Ranking data can also be provided by demand data to evaluate the show's performance. "Starstruck" has achieved the peak rank of #1333 in Canada and has dropped in its rank by 2519 spots during November in Canada. This information shows that the show experienced a decrease in demand in Canada by 82.5% in November.
Audience Preferences:
Demand data can be used to identify audience preferences by analyzing the shows that fans of "Starstruck" also like. Therefore, you can evaluate the audience's tastes and preferences in the drama genre to make informed content and acquisition decisions that can cater to the audience's interests. For "Starstruck," some of the shows liked by its fans include "The Great British Sewing Bee," "Alone (Australia)," "Only Murders In The Building," "Taskmaster," "Rick And Morty," "The Other Two," "Ted Lasso," "The IT Crowd," and "Hijack."
Global Market Insights:
Demand data also provides insights into the performance of a show in different global markets. For "Starstruck," the show outperforms the demand of the average TV show (1x) in each of the top ten markets where it's most in-demand over the last 30 days. The United Kingdom is "Starstruck"'s number one market globally, followed by Israel, Australia, United States, Netherlands, France, Canada, Germany, and Spain. Therefore, demand data can provide valuable insights into the markets where a show is most popular and perform well.
In conclusion, the analysis of "Starstruck" in Canada for the month of November 2023 shows how demand data can help TV executives evaluate a show's performance, identify audience preferences, and inform strategic decision making. Leveraging demand data can aid content valuation, performance analysis, rankings understanding, audience preferences identification, and ensure a show aligns with the audience's tastes by catering to their interest. Demand data is an essential tool to make informed content, acquisition, distribution, or programming decisions.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Starstruck, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Starstruck in Canada. We provide our partners with valuable TV capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.