The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions that consider the audience's interests. With the help of demand data from Parrot Analytics, industry professionals can make more informed decisions on content acquisition, distribution and programming. Let's examine how Parrot Analytics' demand data for "Super Pumped" in Canada for the month of March 2024 can inform content decisions.
One way demand data can help executives make informed content decisions is through content valuation. By examining the demand trend for "Super Pumped" in Canada over the last 30 and 90 days, it is evident that demand has been increasing. Compared to the average TV show in Canada, "Super Pumped" has a demand that is 3.0 times higher over the last 30 days and 2.8 times higher over the last 90 days. With such a high demand, content valuation can determine how much the television series is worth, providing a baseline value for the title. Additionally, by determining how much a show drives engagement across the platform's entire catalog, it can help executives understand how much should be spent on content.
Demand data not only allows for content valuation but also provides invaluable insights on audience preferences and interests. In the case of "Super Pumped," it is clear that the history genre and other shows similar in nature, such as "The Dropout" and "The Last Days Of Ptolemy Grey," are highly valued by audiences. This information can help executives better understand their audience's tastes and preferences, making it easier to acquire and create content that resonates with viewers.
Travelability and franchisability are additional dimensions measured through Parrot Analytics' demand metrics, highlighting the show's potential to travel globally and spawn spin-offs or franchises. The Parrot Pulse scores for "Super Pumped" are outstanding, indicating that there is great potential for the series to succeed worldwide.
Demand data also provides insights into the show's longevity, momentum, and reach, all of which are essential in making informed content decisions that consider the show's performance over time and across different markets. Based on the demand data for "Super Pumped" in Canada, peak demand over the last year was higher than the last 30 days, but the show's average demand for the last 30 days was higher than the average over the previous year. This indicates growing popularity for "Super Pumped."
Finally, demand data can guide decisions about distribution strategies. By examining the global markets where "Super Pumped" is most in-demand over the last 30 days, executives can better target their distribution and make informed decisions about where to prioritize show promotion. The fact that the series outperforms the average TV show in each of these markets helps executives understand where the show is most needed and allows them to allocate their marketing resources accordingly.
In conclusion, Parrot Analytics demand data for "Super Pumped" in Canada for March 2024 is an invaluable tool for entertainment executives. It can inform content decisions, distribution strategies, and even help with content valuation. The insights into audience preferences and interests, the show's potential longevity, momentum, reach, and international appeal allow executives to make data-driven decisions that will help their businesses grow and thrive in today's competitive content landscape.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Super Pumped is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Super Pumped, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Super Pumped in Canada. We provide our partners with essential television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.