As a television executive, demand data can help you make informed content, acquisition, distribution, and programming decisions. One of the crucial insights that demand data can provide is content valuation. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of a title to any platform in any region.
For instance, "Supergirl" had 8.5 times the audience demand of the average show in Canada over the last 30 days, indicating that the show has outstanding demand in the region. Such insights can help a TV executive at a streaming platform to determine the level of interest of the show among the platform's target audience and make informed decisions on the show's acquisition or renewal. The valuation system can also help to estimate the ROI a specific title will bring for any given platform.
Another way that demand data can assist TV executives is in identifying markets with high demand for the show and those that can perform well. By examining the top 10 global markets where “Supergirl” is most in-demand over the last 30 days, we find that the United States is the number one global market for the show, with an audience demand of 11.9x. This data can help executives to determine where to distribute or market the show to maximize its ROI.
Moreover, a TV executive can use demand data to optimize release strategies and pricing policies, as well as pre-release marketing to build anticipation for the show. Demand data also helps executives to identify local whitespaces and the most popular genres among a specific audience.
In addition, "Supergirl" has exceptional longevity and momentum, which indicates that the show has maintained its audience demand over time and has received a recent increase in demand. This data can help TV executives to identify the potential of an underutilized title, reduce churn rate and drive subscriptions, as well as recognizing talent and brands that can expand the show's audience.
The demand insights can also help the production company to identify which TV shows will help them to acquire or retain subscribers, and the content distributor and linear network to evaluate the show’s competitive benchmark and its potential to attract new subscribers to their platforms.
In conclusion, demand data is a crucial tool for any TV executive in today's fast-paced and ever-changing entertainment industry. By leveraging demand insights, executives can make data-driven decisions, create competitive strategies, and optimize investments in content development, acquisition, distribution, and marketing.
