As a television executive responsible for content decisions and acquisitions, it is important to have access to audience demand data to make more informed and strategic decisions. In this regard, the case of "Supergirl" in Canada in December 2023 provides a good insight into how demand data can be used.
Suppose you are interested in acquiring "Supergirl" for your streaming service in Canada. The first thing you want to know is how popular it is and how it ranks against other shows. Based on the available data, "Supergirl" is outstanding, with 8.1 times the audience demand of the average show in Canada over the last 30 days. Only a few shows (2.7%) have this level of demand, and its demand has been increasing recently. Furthermore, it moved up 64 spots in rank in Canada during December 2023.
If content valuation is your concern, demand data can help determine the dollar value contribution of "Supergirl" to your platform in Canada. Using Parrot Analytics' content valuation system, you can estimate the ROI "Supergirl" will bring to your platform based on its demand data. This system can also reveal how much of its value is driven by demand for a particular aspect of the show, such as the characters or the genre.
Another significant insight that demand data provides is in understanding the show's audience preferences and interests. "Supergirl" has a high affinity with other similar shows, such as "Arrow," "DC's Legends of Tomorrow," "Superman & Lois," and "Loki," among others. With this information, you can assess the strategic fit of "Supergirl" for your platform, its potential to attract new subscribers, and how it can reduce churn rates.
Demand data also offers insights into the show's global performance and its travelability. While demand for "Supergirl" in Canada was outstanding, it was only 38% of the demand in its country of origin, the United States. This data implies that this show has significant untapped potential in other international markets. Understanding demand data from different global markets can help you make more informed decisions about content distribution, licensing, and marketing strategy to maximize revenues.
Additionally, demand data can help you identify the show's franchise potential. In the case of "Supergirl," its franchisability is graded as outstanding in the Parrot Pulse; this shows that the show has high potential for spin-offs or other franchise opportunities. This insight could guide your decision to acquire the show and negotiate the rights to possible future spinoffs, merchandise, or other licensing opportunities.
In conclusion, audience demand data can provide you with valuable insights that aid your strategic decision making as a TV executive. "Supergirl's" outstanding demand in Canada and globally, combined with its strong travelability and franchise potential, make it a compelling show for any platform targeting the superhero genre. Parrot Analytics provides a robust platform to extract insights from demand data to produce impactful insights which can influence your strategic decisions.
