As a television executive, there are various decisions that demand data on a TV series like "Supergirl" can assist with. Firstly, content valuation is a critical aspect of determining how much to spend on content and what value it brings to the platform. With "Supergirl," its demand data can be used to calculate its economic value and the dollar value contribution of the show to the platform in Canada and globally. Its demand data can also reveal the baseline value of the title, its ability to drive subscriptions, and its potential to mitigate churn.
Secondly, demand data can help in making informed acquisition and distribution decisions. For instance, "Supergirl" has displayed outstanding audience demand across all platforms in Canada, and has a good travelability score. This indicates that the show may have potential to perform well in the international market. Additionally, the show's performance in the last thirty days indicates growing popularity, making it an attractive acquisition or distribution candidate.
Thirdly, programming decisions like optimal release strategy and pricing can be informed by demand data. By mapping out its popularity in the top ten global markets, executives can determine which regions to prioritize for release strategy and pricing. For "Supergirl," its popularity is outstanding in most regions, especially the US, Canada, and Europe.
Fourthly, demand data can help in pre-release marketing for upcoming TV shows. For example, affinity analysis and trend analysis on related shows like "Arrow", "Star Trek:Discovery", and "Superman & Lois," which have high demand among fans of "Supergirl" can provide insight into marketing campaigns that can generate interest and boost audience engagement.
Finally, the demand data on "Supergirl" can help to evaluate its franchise potential. According to the Parrot Pulse, the show has outstanding franchisability, which suggests that spin-offs or franchising the show can be a profitable venture.
In conclusion, demand data can be used in various aspects of decision-making by television executives. For example, by examining the demand data on a series like "Supergirl," TV executives can make more informed content, acquisition, distribution, and programming decisions.
