The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage the power of demand data to make more informed content, acquisition and distribution decisions. In this article, we will examine how demand data can help you understand how well "Supergirl", a TV series that follows the life of Kara Danvers as she takes on the role of Earth's newest champion with the help of the Department of Extra-Normal Operations, is performing in Canada.
Content Valuation: For TV executives, content valuation is an important metric that helps them determine the value of their content in the market. Using demand data, executives can determine how much a title is worth and the dollar value contribution it brings to the platform. Parrot Analytics’ content valuation system is based on global content demand and supply. This system enables executives to estimate the ROI a specific title will bring to the platform and assess a TV series' ability to drive subscriptions and mitigate churn. The content valuation system is essential for executives to determine how much they should spend on content.
Determining Type of Content to Acquire or Produce: Executives can use demand data to make better decisions on the types of content they should acquire or produce. By analyzing data on the most popular genres in their local market, they can find out which types of content are in demand. For example, our analysis of "Supergirl" in Canada reveals that the show ranks at the 97.7th percentile in the drama genre in March. This means that it has higher demand than 97.7% of all drama titles in Canada. Knowing popular genres is critical in deciding what type of content to acquire or produce and can help executives get a better return for their investment.
Subscriber Retention and Acquisition: To keep subscribers happy, executives can use demand data to determine which titles they should buy that will appeal to their existing audience. They can also leverage demand data to find out which titles they should buy to grow their audience. For instance, our analysis of "Supergirl" in Canada reveals that the show has a great reach and its momentum is outstanding. With this information, executives can leverage the show's outperformance in the United States and Germany to develop a strategy that will help elevate its presence in other markets.
Optimal Release Strategy and Pricing: Using demand data, executives can determine the best release strategy for their content. Demand data can help them analyze how well a show performs in terms of audience engagement, enabling the executives to optimize their marketing campaigns ahead of the premiere. With demand data, they can also determine the best pricing strategies for their content.
Longevity: Audience demand not only reflects popularity but also shows how content is maintained over time. Executives can use demand data on a rolling year basis to help them determine how well audience demand has been maintained over time. Our analysis of "Supergirl" in Canada shows that its peak demand was 11.6 times the average over the course of the entire year, but this peak has decreased to 8.0 times the average in the last 30 days. Executives can leverage such information to make critical decisions for their content.
In conclusion, using demand data, executives can make informed decisions on content valuation, determine the best content to acquire or produce, subscriber retention and acquisition, optimal release strategy and pricing, longevity of content, and much more. As our analysis shows, "Supergirl" has outstanding demand in the United States, Germany, and other countries. This information can help executives make better distribution decisions and monetize the show's content through potential spin-offs or franchises.
Supergirl's travelability to Canada in the last 30 days is 31%, which means that the audience demand for Supergirl is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Supergirl travels internationally.
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Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Supergirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Supergirl, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Supergirl in Canada. We provide our partners with meaningful OTT know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.