The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Understanding audience demand is crucial for making informed content decisions. For instance, using the example of "The Masters" in Canada, our demand data reveals that it has 3.6 times the audience demand of the average show over the last 30 days. This implicates that the show is doing well in Canada, and it has increased in popularity by 106.6% in March 2024 compared to previous months. As a TV executive, understanding this information can help you make acquisition decisions. You can decide to acquire shows with similar demand levels as "The Masters" to attract and retain subscribers.
Another useful insight is the show's rank and genre percentile. "The Masters" achieved its peak rank of #473 in Canada, which is excellent compared to other titles. It also ranks at the 96.1th percentile in the news genre, indicating that it has higher demand than 96.1% of all news titles in Canada. These metrics can be used by TV executives to understand the performance of a show within its category and make decisions based on that information.
Additionally, understanding the show's performance in other countries can also help with programming or distribution decisions. For example, "The Masters" has the highest demand in its country of origin, the United States, with 5.0x the audience demand of the average show. The show's demand was also good in the United Kingdom, Canada, New Zealand, Australia, and other countries, which can be used to make programming or distribution decisions in those countries based on the show's popularity.
Furthermore, understanding the dimensions of demand can help TV executives make content valuation decisions. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By analyzing the six dimensions of demand for "The Masters," we can see that its longevity, momentum, franchisability, and reach are all good, while its travelability is okay. These dimensions of demand can be used to understand the show's value to a platform, making it easier for a TV executive to determine how much to spend on a show and how they can monetize it.
In conclusion, demand data provides TV executives with valuable insights that can help them make informed content decisions. By examining audience demand, genre percentile, the show's ranking, and the dimensions of demand, TV executives can make more informed decisions about programming and distribution, make content valuation decisions, and determine how to monetize a show.
The Masters's travelability to Canada in the last 30 days is 45%, which means that the audience demand for The Masters is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Masters travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Masters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Masters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Masters, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for The Masters in Canada. We provide our partners with essential TV series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.