The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of programming or acquisition decisions, the demand data for "The Masters" offers key insights into the value of this show and its potential audience reach. Firstly, by recognizing that "The Masters" has 14.5 times the audience demand of the average show in the United States over the last 30 days, we can conclude that this show is a highly valuable asset to any OTT, SVOD or linear network.
Moreover, demand data enables us to see that "The Masters" has moved up by a significant 775 places in rank during March in the United States, indicating a growing interest amid the audience. Therefore, acquisition of this content could be strategic to generate higher engagement and ratings.
Additionally, by identifying that audience demand for "The Masters" has increased by 65.8% during March in the United States, executives can infer that this is an optimal time to capitalize on the popularity of shows in the sports genre. Moreover, the peak rank of #203 in the United States reveals that the show has significant potential for growth in the ranking, indicating that it can be leveraged for long-term success.
Demand data also offers insights into the international appeal of "The Masters." By analyzing the top 10 global markets for the show, executives can determine the most popular regions where the show has higher demand than the TV show average. Furthermore, analyzing audience data by region allows Parrot Analytics to our Content Valuation system, which can calculate the dollar value contribution of any title, to any platform, in any region.
Finally, global demand data across six dimensions, including travelability, longevity, momentum, franchisability, and reach, further informs OTT, SVOD, and linear network executives of the value of "The Masters." By offering insights into these areas, executives can make informed decisions on programming or acquisition decisions to maximize audience engagement and revenue.
This is The Masters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Masters travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Masters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Masters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Masters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for The Masters in the United States. We provide our partners with essential television industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.