As an entertainment executive, you want to ensure that every investment made in content is worthwhile and delivers the right ROI. Demand data has the ability to reveal the potential value of content and provide a better picture of what titles to acquire, produce, or market. In this particular case, "The Real Housewives of Beverly Hills" serves as an example of how demand data can help inform content decisions.
Using the Parrot Analytics content valuation system, executives can determine the dollar value contribution of any title and measure how much the title drives engagement across the entire catalog. The demand data for "The Real Housewives of Beverly Hills" shows that it has 6.5 times the audience demand of the average show in Canada and has increased its demand by 4.4% over the last 30 days indicating that it is currently experiencing an upward trend in popularity.
Moreover, its peak rank of #65 in Canada and its improvement by 351 spots during October shows that it has a significant number of followers. In the reality genre, "The Real Housewives of Beverly Hills" ranks at the 98.3th percentile in Canada, meaning that it has higher demand than 98.3% of all reality titles in Canada.
Audience demand for the show has also increased by 54.5% in Canada during October, revealing greater interest in the show that also spiked in late October 2023. This trend in demand can be quantified and used to help executives decide when to acquire, produce, or promote content to maximize ROI.
"The Real Housewives of Beverly Hills" has outstanding global performance in the six dimensions that Parrot Analytics uses to measure shows: audience demand, travelability, longevity, momentum, franchisability, and reach. Its outstanding audience demand transcends international boundaries with an average of 43% in Canada compared to its home market, the United States. Its momentum, longevity, and reach also reveal that this is a show that attracts and retains audiences.
By examining the top 10 global markets where "The Real Housewives Of Beverly Hills" is most in-demand over the last 30 days, executives can discover where the show currently has significant fans. This will provide an accurate idea of where to air the show, guide marketing, and help determine in which countries to consolidate distribution partnerships.
In summary, by considering significant questions such as content valuation, optimal release strategy and pricing, supply and demand, franchise spin-off potential, and more, executives can use demand data to make informed content acquisition, production, and distribution decisions that maximize ROI. The success of 'The Real Housewives Of Beverly Hills' can serve as a great example, and Parrot Analytics can help executives identify how to use demand data to their advantage.
